“佳佳”網(wǎng)絡玩具有限公司商業(yè)計劃書

1、首屆“易趣杯”全國大學生電子商務大賽全國大學生電子商務大賽重慶賽區(qū)代表隊商業(yè)計劃書重慶賽區(qū)代表隊商業(yè)計劃書作品號：號：重慶郵電學院：重慶郵電學院：5.2、SCM..........................................235.3、CRM..........................................255.4、KM.......................................

2、....27第六章營銷策略...................................286.1、產(chǎn)品定價和促銷...............................286.1.1、產(chǎn)品的銷售及促銷定價策略...................286.1.2、產(chǎn)品的設(shè)計與研發(fā)...........................306.1.3價格策略...................................

3、306.2、促銷策略.....................................316.2.1、廣告宣傳...................................316.2.2、營業(yè)推廣...................................326.2.3、公共關(guān)系...................................32第七章物流.........................

4、..............33物流配送...................................33第八章風險與對策.................................348.1、市場風險.....................................348.2、經(jīng)營風險.....................................34第9章發(fā)展規(guī)劃...................

5、...............359.1、公司戰(zhàn)略概述.................................359.2、公司的發(fā)展規(guī)劃...............................359.2.1、第一階段...................................359.2.2、第二階段...................................369.2.3、第三階段（6——10年）：.

6、..................37第十章財務規(guī)劃...................................3710.1、籌資需求....................................3910.2、籌資渠道....................................3910..3、盈利趨勢...................................3910.4、成本分析......

7、..............................4010.5、預測財務報表................................4210.6、投資回收期..................................4210.7、財務分析....................................43附表11..........................................44附表

8、12..........................................45附表13..........................................47附表14..........................................48附表15..........................................50附表21..........................