《創(chuàng)業(yè)計(jì)劃書(shū)》第一組

1、201720181學(xué)期《創(chuàng)業(yè)基礎(chǔ)》課程作業(yè)項(xiàng)目名稱：創(chuàng)業(yè)計(jì)劃書(shū)傾聽(tīng)團(tuán)隊(duì)負(fù)責(zé)人（CEO）專業(yè)班級(jí)：團(tuán)隊(duì)負(fù)責(zé)人學(xué)號(hào)：團(tuán)隊(duì)負(fù)責(zé)人姓名：團(tuán)隊(duì)負(fù)責(zé)人聯(lián)系電話：國(guó)際經(jīng)濟(jì)與貿(mào)易1542201511410213牛芳瑩15638254178團(tuán)隊(duì)成員序號(hào)123456789101112131415學(xué)號(hào)20151141021320151141020720151141023020151141020820151141032020151141021720151141

2、0226201511410219201511410205201511410218201511410228201511410222201511410216201511410315201511410318姓名牛芳瑩馬士玉李晶晶王歡歡傅冰倩楊亞茹劉暢肖瑤康煜科王塵崔永靜趙詩(shī)思宇趙晴晴王亞珂楊玉瑩專業(yè)班級(jí)國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1543國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)1542國(guó)貿(mào)154

3、2國(guó)貿(mào)1542國(guó)貿(mào)1543國(guó)貿(mào)1543目錄一、企業(yè)介紹..............................................................................................................................1（一）企業(yè)的基本情況........................................................

4、..............................................1（二）創(chuàng)業(yè)者的情況..........................................................................................................1（三）創(chuàng)業(yè)原因..................................................

5、................................................................1（四）現(xiàn)在的狀況以及未來(lái)的規(guī)劃..................................................................................11.傾聽(tīng)的現(xiàn)狀..................................................

6、.............................................................12.對(duì)未來(lái)的規(guī)劃...........................................................................................................2二、管理團(tuán)隊(duì)介紹..................................

7、....................................................................................2三、服務(wù)產(chǎn)品介紹......................................................................................................................2（一）產(chǎn)品的名稱

8、..............................................................................................................2（二）特性及性能用途...................................................................................................

9、...2（三）市場(chǎng)競(jìng)爭(zhēng)力..............................................................................................................3（四）產(chǎn)品的服務(wù)改進(jìn).......................................................................................

10、...............31.傾訴服務(wù)...................................................................................................................32.音樂(lè)空間............................................................................

11、.......................................33.桌面游戲...................................................................................................................44.發(fā)泄小屋....................................................

12、...............................................................4（五）產(chǎn)品設(shè)備成本預(yù)算..................................................................................................4（六）市場(chǎng)前景預(yù)測(cè).....................................

13、.....................................................................5四、行業(yè)、市場(chǎng)分析預(yù)測(cè)..........................................................................................................6（一）行業(yè)基本情況.......................

14、...................................................................................6（二）行業(yè)發(fā)展趨勢(shì)..........................................................................................................6五、市場(chǎng)營(yíng)銷策略............

15、..........................................................................................................6（一）產(chǎn)品策略..........................................................................................................

16、........6（二）渠道策略................................................................................................................7（三）促銷策略....................................................................................

17、............................71.短期——1年左右..................................................................................................72.中期——2~3年........................................................................

18、................................83.長(zhǎng)期——3~5年........................................................................................................8（四）價(jià)格策略.................................................................

19、.................................................9六、生產(chǎn)計(jì)劃..............................................................................................................................9（一）現(xiàn)有的生產(chǎn)技術(shù)能力.........................

20、.....................................................................9（二）質(zhì)量控制和改進(jìn)能力............................................................................................9（三）現(xiàn)有的生產(chǎn)工藝流程.................................

21、.............................................................9（四）勞動(dòng)力和雇員的有關(guān)情況..................................................................................10七、財(cái)務(wù)分析與預(yù)測(cè)...................................................

22、.............................................................10（一）成本預(yù)算................................................................................................................101.工具與設(shè)備.............................

23、................................................................................102.辦公家具與設(shè)備......................................................................................................113.固定資產(chǎn)和折舊概要（三年）..........

24、....................................................................114.流動(dòng)資金.................................................................................................................12（二）盈利情況......................