思源經(jīng)紀(jì)萬(wàn)科項(xiàng)目操作手冊(cè)(55)頁(yè)

1、1思源經(jīng)紀(jì)萬(wàn)科項(xiàng)目操作手冊(cè)編撰：北京公司萬(wàn)科事業(yè)部修訂：思源經(jīng)紀(jì)研發(fā)支持中心2010年12月33.競(jìng)品項(xiàng)目動(dòng)態(tài)跟蹤...................................................................................................................................................................

2、...................................................................19（二）策劃部門工作..............................................................................................................................................

3、.............................................................................................201.策劃人員招聘和調(diào)配..................................................................................................................

4、................................................................................................................203.目標(biāo)客戶的積累和判斷..............................................................................................

5、................................................................................................................................214.市場(chǎng)環(huán)境監(jiān)測(cè)及競(jìng)品追蹤.............................................................................

6、.............................................................................................................................................215.項(xiàng)目銷售現(xiàn)場(chǎng)準(zhǔn)備...................................................................

7、...................................................................................................................................................................22（三）品管部門工作..............................................

8、.............................................................................................................................................................................................241.品管人員招聘和調(diào)配..................

9、................................................................................................................................................................................................................242.品管人員培訓(xùn)..

10、............................................................................................................................................................................................................................

11、................243.客戶滿意度前期準(zhǔn)備工作.............................................................................................................................................................................................

12、.............................244.客服工作內(nèi)容及相關(guān)流程................................................................................................................................................................................

13、..........................................25二、首次開(kāi)盤前營(yíng)銷準(zhǔn)備及開(kāi)盤階段................................................................................................................................................................

14、.....................................................25（一）銷售部門工作............................................................................................................................................................

15、...............................................................................251.籌備產(chǎn)品說(shuō)明會(huì)..................................................................................................................................

16、........................................................................................................252.客戶意向辦卡階段........................................................................................................

17、..............................................................................................................................263.開(kāi)盤信息釋放（價(jià)格、產(chǎn)品）.............................................................................

18、.....................................................................................................................................264.開(kāi)盤活動(dòng)流程培訓(xùn)（人員安排、物料準(zhǔn)備）................................................................

19、..........................................................................................................................265.簽約............................................................................................

20、..................................................................................................................................................................26（二）策劃部門工作...............................................

21、............................................................................................................................................................................................271.開(kāi)盤前的媒介推廣選擇確定................

22、......................................................................................................................................................................................................272.項(xiàng)目圍檔包裝、指示牌設(shè)置制作....

23、..........................................................................................................................................................................................................273.客戶積累工作的相關(guān)數(shù)據(jù)分析評(píng)

24、判..........................................................................................................................................................................................................274.制定項(xiàng)目銷售計(jì)劃.....

25、............................................................................................................................................................................................................................

26、.....275.開(kāi)盤價(jià)格的制定............................................................................................................................................................................................................