創(chuàng)業(yè)計(jì)劃書策劃書---情侶主題餐廳創(chuàng)業(yè)計(jì)劃書---新規(guī)范行業(yè)企劃書商業(yè)計(jì)劃融資創(chuàng)業(yè)模板電子版下載

1、浪漫滿屋情侶主題餐廳創(chuàng)業(yè)計(jì)劃書1指導(dǎo)教師：xx班級：xx小組成員：xx浪漫滿屋情侶主題餐廳創(chuàng)業(yè)計(jì)劃書3目錄第一部分執(zhí)行概要...................................................................................................................................................6第二部分產(chǎn)品.....

2、....................................................................................................................................................7一、產(chǎn)品背景.................................................................

3、....................................................................................7二、產(chǎn)品的組成................................................................................................................................

4、.................8（一）核心產(chǎn)品.........................................................................................................................................8（二）附加產(chǎn)品..................................................

5、.....................................................................................11（三）無形產(chǎn)品..............................................................................................................................

6、.........11三、產(chǎn)品競爭力分析.......................................................................................................................................13四、社會認(rèn)證.........................................................

7、..........................................................................................14五、未來產(chǎn)品..........................................................................................................................

8、.........................14六、社會效益...................................................................................................................................................15第三部分環(huán)境分析..............................

9、...................................................................................................................15一、外部環(huán)境分析...............................................................................................

10、............................................15(一)市場概況............................................................................................................................................15（二）行業(yè)競爭分析................

11、.............................................................................................................16(三)企業(yè)未來環(huán)境狀況預(yù)測................................................................................................

12、....................18二、內(nèi)部環(huán)境分析...........................................................................................................................................19（一）技術(shù)資源與研發(fā)能力.....................................

13、..............................................................................19（二）人力資源及其管理能力...............................................................................................................19（三）財務(wù)資源與能力....

14、.......................................................................................................................19（四）環(huán)境與服務(wù)...........................................................................................

15、........................................19（五）能力比較.......................................................................................................................................20（六）核心競爭力分析........................

16、...................................................................................................20三、顧客分析.................................................................................................................

17、..................................21第四部分市場策劃.................................................................................................................................................22一、市場調(diào)研.......................

18、............................................................................................................................22（一）調(diào)研方案.......................................................................................

19、................................................22（二）調(diào)研實(shí)施.......................................................................................................................................23二、市場的定位...................

20、............................................................................................................................24（一）消費(fèi)群體：......................................................................................

21、.............................................24（二）店面選址及裝修：.......................................................................................................................24三、市場策略...................................

22、................................................................................................................25第五部分營銷組合..................................................................................................

23、...............................................25一、產(chǎn)品策略...................................................................................................................................................25(一)產(chǎn)品組合.........

24、...................................................................................................................................26（二）品牌策略................................................................................

25、.......................................................26（三）環(huán)境策略.......................................................................................................................................26二、定價策略.............