二手交易平臺(tái)策劃書

1、第七屆“挑戰(zhàn)杯”大學(xué)生創(chuàng)業(yè)大賽第七屆“挑戰(zhàn)杯”大學(xué)生創(chuàng)業(yè)大賽目錄目錄一、公司簡(jiǎn)介.............................................................1（一）公司概況...............................................................................................................

2、.1（二）業(yè)務(wù)與功能............................................................................................................1（三）文化與理念.............................................................................................

3、...............2二、市場(chǎng)分析.............................................................2（一）背景........................................................................................................................2（二）二手市場(chǎng)分析.

4、.......................................................................................................3（三）二手市場(chǎng)供需客觀條件........................................................................................4三、競(jìng)爭(zhēng)分析........

5、.....................................................6（一）競(jìng)爭(zhēng)現(xiàn)狀分析........................................................................................................6（二）競(jìng)爭(zhēng)對(duì)手分析...........................................

6、.............................................................6（三）防止競(jìng)爭(zhēng)對(duì)手進(jìn)入策略........................................................................................7（四）自身SWOT分析.............................................

7、.....................................................7四、運(yùn)營(yíng)流程.............................................................8（一）平臺(tái)加盟...........................................................................................

8、.....................8（二）黃石二手網(wǎng)店......................................................................................................10（三）倉(cāng)儲(chǔ)管理..............................................................................

9、................................11（四）倉(cāng)庫(kù)管理系統(tǒng)......................................................................................................13（五）二手物品交易................................................................

10、......................................15（六）物品配送..............................................................................................................17（七）物品拍賣......................................................

11、........................................................18（八）社區(qū)交流..............................................................................................................19（九）會(huì)員制度....................................

12、..........................................................................19五、營(yíng)銷戰(zhàn)略............................................................19（一）市場(chǎng)細(xì)分.....................................................................

13、.........................................19（二）目標(biāo)市場(chǎng)選擇......................................................................................................20（三）市場(chǎng)定位.........................................................