[雙語翻譯]市場營銷外文翻譯—綠色營銷對消費(fèi)者行為的影響基于孟加拉的實(shí)證研究（節(jié)選）

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 2167 2167 單詞， 單詞，12085 12085 字符；中文 字符；中文 3697 3697 漢字 漢字出處： 出處：ASMS ASMS Rahman,A Rahman,A Barua,et Barua,et al.Influence al.Influence of of green green Marketing Marketing on on Consumer Consumer Beh

2、avior: Behavior: A Realistic Realistic Study Study on on Bangladesh[J]Global Bangladesh[J]Global Journal Journal of of Management Management & Business Business Research.2017,17(1):9-16 Research.2017,17(1):9-

3、16外文文獻(xiàn)： 外文文獻(xiàn)： Influence of green Marketing on Consumer Behavior:A Realistic Study on BangladeshAbstract This study aims at looking into consumer perception towards green values created by the green marketing efforts by

4、the promoters and its impact on their purchasing behavior of eco- friendly sustainable products. This study also highlights the resolution of the efforts set by marketers in promoting green brand awareness in the consume

5、r’s mind relative to the non-green products. It further highlights the consumer perception and the impact of green marketing communication to see how consumers are influenced to opt for green products. The study includes

6、 the result of a consumer product and green marketing survey using a questionnaire devised by the authors on the basis of several types of research carried in the field. This study holds that despite there is a lot of sc

7、ope in Bangladeshi market for green products to be utilized more within consumer groups that have pro-environmental preferences, green product marketing communication isn’t revealing enough to consumers. The study urges

8、that the greater use of marketing and brands to promote and sell products that are environmentally favorable and function effectively.Keywords: consumer behavior, green marketing, green products.I.IntroductionLearning th

9、ese facts might play an influential role in the change of consumer purchasing behavior and create a positive perception toward environmentally friendly products. Consequently, research is important in particular geograph

10、ical, sociological, situational and time settings (Elham Rahbar, 2011).Several studies have investigated the change in the consumer’s perception, where people are caring about the environment will demonstrate their conce

11、rns through different behaviors, such as avoidance of buying a product because it is potentially harmful (Suchard & Polonsky, 1991).II.A review of the research literatureThough several researchers have given differen

12、t definitions of green marketing from different perspectives, according to the AMA, there are 3 ways to define green Marketing (Prakash, 2002):a)Retailing Definition: The marketing of products that are presumed to be env

13、ironmentally safe (Prakash, 2002).b)Socially Marketing Definition: The development and marketing of products designed to improve the physical environmental condition by preserving it from further damage (Prakash, 2002).c

14、)Environmental Definition: The organizational effort to develop, promote, package and restore products in a way which supports ecological concerns (Prakash, 2002).The concept of green marketing has been developed over th

15、e time, can be divided into different eras with very definite characteristics of changing demands on the basis of environmental requirements.The very first era lasted till the early 1970s, namely ecological green marketi