太仆寺旅游開發(fā)區(qū)可行性研究報告-06-05-31全文完整版

1、太仆寺旅游開發(fā)區(qū)項目建設(shè) 太仆寺旅游開發(fā)區(qū)項目建設(shè)可行性研究報告 可行性研究報告北京 北京綠澤 綠澤投資顧問 資顧問有限公司 有限公司二零零六年五月九日 二零零六年五月九日2.4.3 資源與市場吸引力匹配分析............................................................252.5 太仆寺旅游開發(fā)區(qū)競爭分析....................................

2、.................................262.5.1 總體競爭優(yōu)勢分析............................................................................262.5.2 總體競爭劣勢分析............................................................................2

3、72.5.3 五個典型的競爭對手比較分析........................................................282.6 市場分析小結(jié)..............................................................................................302.6.1 目標(biāo)客戶.......................

4、.....................................................................302.6.2 產(chǎn)品定位............................................................................................313. 項目建設(shè)方案..................................

5、....................................................................333.1 商務(wù)功能區(qū)..................................................................................................333.1.1 “英格”酒店 ..........................

6、..............................................................353.1.2 海星酒吧街........................................................................................353.2 度假休憩區(qū)............................................

7、......................................................363.2.1 馬文化博物館....................................................................................363.2.2 馬術(shù)俱樂部.....................................................

8、...................................373.3 生態(tài)文化區(qū)..................................................................................................383.3.1 文化活動區(qū).............................................................

9、...........................383.3.2 娛樂體驗區(qū)........................................................................................403.3.3 精品購物區(qū).............................................................................

10、...........423.3.4 公共設(shè)施區(qū)........................................................................................424. 土地利用規(guī)劃...............................................................................................

11、........435. 資金籌措方式.......................................................................................................445.1 融資模式......................................................................................

12、................445.2 招商流程......................................................................................................445.3 招商注意事項..............................................................................

13、................455.4 承包模式......................................................................................................466. 營銷策略.................................................................................