家電企業(yè)專業(yè)化戰(zhàn)略及其營(yíng)銷策略研究.pdf

1、山西財(cái)經(jīng)大學(xué)碩士學(xué)位論文家電企業(yè)專業(yè)化戰(zhàn)略及其營(yíng)銷策略研究姓名：閻釗申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：史天林2010-06-014 Abstract From the middle and late of 1990s, most of household enterprises of our country began to adopt diversified strategy to exp

2、end their business. After short success, each household enterprise falls into business dilemma. But enterprises which always adhere to specialized business obtain great development. So the choice of s

3、trategy plays a vital role for household enterprises’development. The paper firstly studies the present business circumstance, problems and reasons, proving the specialized business’ s feasibility of hous

4、ehold enterprises from such three aspects as outside environment of enterprise and advantages from enterprise’ s significance and specialized business. In the end, the paper explores the marketing

5、 strategy of household enterprises under the specialized business. Conclusion is made based on the study, which specialized business strategy is the best strategy for the household enterprises of

6、 our country. The household enterprises should take various marketing strategy based on the specialized business. 【Key Words】household enterprises enterprise’strategy specialized strategy business strat