從認(rèn)知角度看英文廣告中的隱喻.pdf

1、中國海洋大學(xué)碩士學(xué)位論文從認(rèn)知角度看英文廣告中的隱喻姓名：劉先鳳申請學(xué)位級別：碩士專業(yè)：外國語言學(xué)及應(yīng)用語言學(xué)指導(dǎo)教師：常宗林20090601AbstraetNowadays，advertisinghasbeenfollowingUShereandthereAsamediaofcommunicatinginformationandatoolofpromotinggoods，advertisinghasfullydevelopedandi

2、sgrowingprosperouslyItisgenerallythoughtbytheadvertisersthatmetaphoricaladvertisingwillhelpconvincetheconsumerstohaveagoodimpressiononthegoodsandhelptoarousetheirdesiretobuythegoodsInrecentyears，especiallyinthelastdecade

3、softhe20曲century(startingwithlate1960)，ittestifiedagreatrevivaloftheinterestintheresearchofthemetaphorA10tofphilosophers，linguists，cognitivescientists，andscholarsinotherdomainshavebeenstudyinghardtocomprehendmetaphoringe

4、neraldetailsOneimportantgenreofcontemporarytheoryofmetaphorwhichisacquiringinterestingsupportfromacademiciansstudyinginmanysubjects，istheconceptualmetaphortheoryItisthelinguistGeorgeLakoffwithphilosopherMarkJonson(1980)w

5、hofirstputforwarditskeyfeaturesThedefinitionofmetaphorisastheperceptionofonethingasanotherInacognitiveviewmetaphorcanbedividedintothreetypes：structuralmetaphororientationalmetaphorandontologicalmetaphorThistheoryprovides

6、USwithanewangleandapproachtostudymetaphorsinadvertisingAccordingtothecognitiveapproachofLakoffandJonson‘experientialviewthispaperadoptsaqualitativemethodtoanalyzethethreetypesofmetaphorsinadvertisingandstudytheirbodilyex

7、perientialbasisandtheirfunctionsinadvertisingItishopedthatitwillgiveacognitiveexplanationtotheapplicationandunderstandingformetaphorsinadvertisingandsimultaneouslyprovidethecognitivelinguisticswithauthenticlinguisticsdat

8、ainadvertisingandargumentsforthecognitiveexplanationtometaphorsThispaperfirstgivesabriefintroductiontOtheconceptualmetaphortheoryandthenputsthistheoryintotheanalysisofEnglishadvertisingItmainlyemphasizesontheanalysisofth