城市規(guī)劃與城市經(jīng)營(yíng)整合策略研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文城市規(guī)劃與城市經(jīng)營(yíng)整合策略研究姓名：李光旭申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：城市規(guī)劃與設(shè)計(jì)指導(dǎo)教師：余柏椿20040516IIABSTRACTEconomicglobalizationmakescitiesinvolvedininternationalcompetition.Duetothattheroleoflocalgovernmentchangedinto“competit”from“guardian”.Fthene

2、edofdevelopmentthelocalgovernmentadoptstheideaofcitymarketingtoimprovethecitypolicyimageindertoattractmeinvestmentwinthewarwithothercities.Urbanplanningcitymarketinghaveanintimaterelation.Theyhavethesameaimobjectbutthema

3、nagementmethodsaredifferent.Thedepartureofurbanplanningcitymarketingmakesmanyproblemscomingfth.Thispaperwillprobeintothecodinationofurbanplanningcitymarketingfromthemacroscopicbackgroundofeconomicglobalization.Thatinclud

4、estheimprovementofcitymarketingmodeundertheguidanceofurbanplanningtheameliationofcityplanningsystemitscontentstheintegrationofcityplanninggovernmentsystemwithcitymarketingsoon.Withthesemethodstakenthewriterwishesthecitym

5、arketinggoonagoodsustainabledevelopingroad.Firstlyfromtheeconomicglobalizationthechangingroleofcitygovernmentthispapernarratesthegroundsofcitymarketing.Thenitintroducestheconceptcontentsofcitymarketing.Throughanalysisoft

6、herelationofcitymarketingurbanplanningtheiginoftheircontradictionthispaperraisesthenecessaryofcodinationofurbanplanningcitygovernment.Secondlythispaperstudiesthemodeofcitymarketingundertheguidanceofurbanplanning.Putfward

7、theideaofcitymarketingshouldpaymeattentiontothelappreciationcausedbytheimprovementoftransptationconditionfacilityecologicalenvironmentservice.emphasizethegovernmentshouldstrictlycontroltheinitiallmarkettoensuretheincomeo

8、fmunicipalgovernment.Thirdlyprobethecodinationofurbanplanningcitymarketing.Indertokeepupwiththedevelopmentofcitymarketingtheurbanplanningshouldbeameliatedintherespectsbelow.Firstcitymarketingstrategicplanningshouldbeimpr