短視頻APP的發(fā)展現(xiàn)狀與對(duì)策分析.pdf

1、獨(dú) 創(chuàng) 性 聲 明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。 據(jù)我所知， 除了文中特別加以標(biāo)注和致謝的地方外， 論文中不包含其他人已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果， 也不包含為獲得或其他教育機(jī)構(gòu)的學(xué)位或證書(shū)而使用過(guò)的材料。 與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說(shuō)明并表示謝意。學(xué)位論文作者簽名： 簽字日期： 年 月 日學(xué)位論文版權(quán)使用授權(quán)書(shū)本學(xué)位論文作者完全了解江西師范大學(xué)研究生院有關(guān)保

2、留、 使用學(xué)位論文的規(guī)定， 有權(quán)保留并向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤(pán)， 允許論文被查閱和借閱。 本人授權(quán)江西師范大學(xué)研究生院可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索， 可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。（保密的學(xué)位論文在解密后適用本授權(quán)書(shū)）學(xué)位論文作者簽名： 導(dǎo)師簽名：簽字日期： 年 月 日 簽字日期： 年 月 日IIAbstractWith the popularity of smart p

3、hones and other mobile terminal equipment, andthe development of wireless network and the arrival of the era of 4G, web users inChina is gradually transfer to mobile terminal equipment. In terms of socialnetworking, smar

4、t phones make social function diversified, the popularity of the 4Gnetwork ease liberalizes on the net flow, a new way of social - video social come intothe sights of Internet users. Compared with traditional graphic soc

5、ial patterns, videosocial carrying a greater amount of information, and the expression becomes morevivid. So it becomes social users “ new darlings“. The micro video APP is one of theimportant media to invest video socia

6、l.In this paper, I regard the micro video APP as the research object, whichdivided into six parts. The first part is the introduction chapter, mainly discusses theresearch background, significance, research status and re

7、search methods. The secondpart is the overview of micro video app, including clarifying the concept of it,combing the development stage, and dividing the platform type. The third partanalyzes the development status of mi

8、cro video app, and analyzes its content, user andoperation characteristics in detail. The fourth part puts forward the problems of microvideo app in the development process, including single content quality, low userpart

9、icipation, serious homogenization of the platform, fuzzy profit model and so on.The fifth part use “MiaoPai” as a successful case, taken from four aspects to analyzes“MiaoPai”’s reason for success. For example, social wa

10、y, marketing strategy,technology, and profit pattern. Finally, through the analysis of “MiaoPai” operationstrategy and to summarize the successful experience at home and abroad, proposedevelopment countermeasure Suggesti

11、ons of micro video APP, in terms of content,strengthen the content to differentiate, pay attention to the development of highquality content, especially the vertical content; In terms of the user, throughaggregation acti

12、vity and regularly updated product performance, increase userstickiness; Live in operations, mode, build multivariate social platform; In regulation,improve supervision mechanism to eliminate uncivilized phenomenon. I ho