從女性受眾到女性文化消費(fèi)——論傳媒經(jīng)濟(jì)中的女性效應(yīng).pdf

1、囊395833學(xué)校編弓：10394學(xué)蟹：蘭盟!a衛(wèi)罔書(shū)分類弓密級(jí)福建師范大學(xué)碩士學(xué)位論文從女性受眾到女性文化消費(fèi)一一論傳媒經(jīng)濟(jì)中的女性效應(yīng)FromthewomenreceivertOthewomenconsumers一一Theeffectsthatwomenconsumershaveonmediaeconomy郭健論文提交日期：2QQ生生』論文評(píng)閱人：論文答辯日期：2QQ生￡月答辯委員會(huì)主席：學(xué)位授哥單位：學(xué)位授予日期：二oo六年四月縋

2、建埡墊：△：堂2006年6月業(yè)向師專方教科究導(dǎo)學(xué)研指福建師范大學(xué)碩士學(xué)位論文AbstractAlongwiththearrivalofmediaeconomicera，themediaindustryhasdevelopedfrom“cultureproduction’’into“cultureconsumption”Andwomenconsumersasanimportantconsumingforce，haveincreasingl

3、ybecomethefocusandemphasisofmediainstitutes’researchThisarticleanalysesfromtheperspectiveofmediaeconomytheuniqueconsumptioncultureandtransmittingcharacteristicsofwomenmediaconsumersaswellastheircultureconsumptionfeatures

4、Meanwhile，thearticlealsoanalysesthecreativityanddiversityofthecontentsandmeansofpublicmediaproducts，suchasmagazines，television，films，etc，withwhichitmakescleartherelationshipbetweenmediaeconomyandwomenconsumers，culturecon

5、sumptionandwomen，womenconsumptioncultureandmedia，andthendescribesandanalysesthemanifestationandthesourceofvariouseffectsinthemediaeconomywhichisbroughtbytheconsumingcharacteristicofwomenconsumptioncultureKeywords：Mediaec