外文翻譯--幽默插畫設計-插畫、設計與項目總結（節(jié)選）

1、<p>　　中文2100字，1100英文單詞，5500英文字符</p><p>　　出處：Gasser J. Humor Illustration Design, a Summary of Illustrations, Designs, and Projects[C]// International Conference of Design, User Experience, and Usability

2、. Springer, Berlin, Heidelberg, 2013:513-519.</p><p>　　Humor Illustration Design, a Summary of Illustrations, Designs, and Projects</p><p>　　Jochen Gasser</p><p><b>　　Abstract

3、 </b></p><p>　　This paper summarizes my work as an illustrative designer; it covers details of my inspiration, ideas, final works, and specific projects that I have worked on throughout my career. This

4、 paper is organized in parts; Humor Illustration Design as a Solution Mechanism for Various Problems describes my view on how humor functions in the world today and how it alleviates issues. Illustration as a Tool is whe

5、re I explain the workings behind and the outcome of an ongoing project and the goals I’m aimin</p><p>　　Keywords: Humor Illustration Design, Humor, Andreas Hofer, Humanity, Emotional Connection, Gondola.<

6、/p><p>　　1.Humor Illustration Design as a Solution Mechanism for Various Problems</p><p>　　In a powerful and function-oriented world, it is more important than ever not to come short on emotions an

7、d humanity when it comes to design and illustration. The motto “Sex sells”, is an evident example of how humor functions in our society; at first the directness of this motto seems crude and grabs our attention, then it

8、eases and brings about a laugh. Humor is a concept that can be used to reach audiences within seconds, and draws them in through amusement and emotional connection. Illustrat</p><p>　　2.Illustration as a Too

9、l</p><p>　　Since the beginning of my career as a freelance illustrator in 2008, I have been interested in innovative ways to apply the concept of “Humor Illustration Design”. I worked together with a histori

10、an named Norbert Parschalk on my first project. It was based on the idea of historical story telling through a new style. The main idea was to</p><p>　　create “comics”, in which history and humor were combin

11、ed, without questioning the significance and plausibility of a given storie’s contents.</p><p>　　The first story I transformed into a comic was the biography of “Andreas Hofer”, a local freedom fighter and h

12、ero in the South Tirol (a small region of Italy, far north in the Alps). In this region of Italy – in my homeland –, the status and importance of Andreas Hofer can be compared to that of Abraham Lincoln in the USA. I des

13、igned the illustrations and Norbert Parschalk helped me formulate the texts.</p><p>　　But there were consequences that came with animating this historical figure and things went through the roof when the sto

14、rybook was first published and released; as quoted, one cannot make “Serious historical figures into comical heroes.” However the book was soon accepted and became a best seller. It also serves as an educational tool for

15、 many middleschool students and a number of others in general.</p><p>　　The concept of this project was simple and came down to one question and goal: How could I get people from each age group who were hist

16、orically ‘uninterested’, to want to experience and learn history? The solution lay in the combination of texts and matching cartoons and comicstrips; I recreated each story based on this combination, with the intention o

17、f finding a way to give people no option but to learn the history; they would have to read the texts in order to understand the illustrations the</p><p>　　I designed the humorous elements of my story books w

18、ith the purpose of “rewarding” the reader, who had been “forced” to do something undesireable (i.e. to read) in order to understand the story. This concept takes after the motto: “You can learn and also laugh!”. I didn’t

19、 want to undermine or question the seriousness of the biographies however, and so, I only chose scenes that are either proven or unverifiable. This is how the subtitle of my book series, “An Illustraded History”, was fou

20、nded. Ba</p><p>　　3.Humor as a Marketing Strategy</p><p>　　So far in my career as an designer the fact that humor functions independently from product or service has become clear to me. When pro

21、perly combined with “customary” marketing strategies, a product can become a popular item or idea, and thus can lead to an emotional connection with the customer. My illustrated characters create a sense of connection an

22、d understanding for my clients and allow them to dive into a somewhat realistic comic world that really doesn’t seem too unbelievable.</p><p>　　I have displayed my illustrations and work in various ways, fro

23、m simple T-shirt designs to interior designs of entire facilities. The range of possibilities seems to be endless. As an example, I have incorporated my work in restaurants where humorous details have found their place o

24、n anything from beer barrels to napkins and from bath- room walls to garden furniture.</p><p>　　4.Project in Las Vegas</p><p>　　In searching for a perfect project for the Las Vegas event, I came

25、 across and interesting object in Las Vegas which is currently being established. This object is called The High Roller Observation Wheel, an enormous ferriswheel at Caesar’s Palace on the Las Vegas strip. This is the wo

26、rld’s largest observation wheel at 550 feet, with large round cabins, or gondolas, that each fit up to 40 people and allow for a 360 degree view of the city. One regular ride on this ferriswheel ride lasts 30 minut</p

27、><p>　　To summarize what I’ve written, projects like the ferriswheel project can probably be viewed as luxury items since they are sure to succeed just as well without illustration design. However, illustration

28、s like mine provide humor and character to an object and allow for yet another aspect of the object and experience to be engrained in one’s memory, which is of course very important for every designers work.</p>

29、<p>　　Like so often in life, the most important thing is not ‘what’ but ‘how’. Humorous, illustrated designs are no ground stone for success, but are a great addition to any project and enhance the memories that on

30、e will have in walking away from an expe- rience with almost anything. My illustrations offer customers and observers a chance to smile or laugh for a moment and also creat a connection to an object or a place by shining

31、 a positive and humorous light on whatever it is.</p><p>　　幽默插畫設計-插畫、設計與項目總結</p><p>　　作者：Jochen Gasser</p><p><b>　　摘要</b></p><p>　　本文總結了我作為一個插畫設計師的工作。本文還覆蓋了

32、在我整個職業(yè)生涯期間的靈感、想法、最終作品、具體項目的詳細細節(jié)。本文的組織結構如下兩個部分：第一個部分是當我面對當前社會中各種出現(xiàn)的問題的時候，我所提出的解決方案中的幽默插畫設計方面的觀點有關的部分；第二個部分是如何應用幽默插畫設計來調解各種問題的部分。插畫作為一個工具，我會在之后的論文中對這里的觀點進行詳細的解釋。在一個正在進行的項目中，我作為插畫設計師的目標是獲得更多的贊同。接著，我會在論文中展示我是如何將我的工作內容與市場營銷相結

33、合的，也就是說我將展示我是如何使用幽默插畫設計作為營銷策略的。最后，我會將我論文的重點放在即將在7月份拉斯維加斯展覽的項目上。</p><p>　　關鍵詞：幽默插畫設計、幽默、霍費爾安德烈亞斯、人性、情感連接、貢多拉。</p><p>　　1.幽默插畫設計是各種問題的解決機制</p><p>　　在這樣一個強大、功能化的世界里，設計和插圖對情感和人性方面的要求要比以

34、往任何時候都顯得更重要。有這樣一句格言“凡是有關性愛的東西都可以大賣”，這是幽默作用在我們社會的一個很明顯的例子;這句格言赤裸裸的表達其含義的方式在第一時間就吸引了我們的注意力。幽默是一個通過娛樂和情感連接的方式在幾秒鐘內到達受眾，并吸引他們的概念。幽默常會給人帶來歡樂，其特點主要表現(xiàn)為機智、自嘲，調侃、風趣等。確實，幽默有助于消除敵意，緩解摩擦，防止矛盾升級，還有人認為幽默還能激勵士氣，提髙生產效率。而插圖則是一種描述幽默的方法。插畫

35、是一種人們可以理解的主題的理想表達方式，這種表達方式無需特定的邊界來限定。換句話說，插畫可通過圖像的形式來表達個人在某個事物上的觀點。</p><p><b>　　2.插畫是一種工具</b></p><p>　　我是在2008年的時候開始我作為自由插畫師的職業(yè)生涯的，我對創(chuàng)新應用“幽 默插畫設計”的概念十分感興趣。在我接手的第一個項目中，我和一位被名為 Norbert

36、 Parschalk的歷史學家一起工作。該項目主要目的是通過新的方式來講述歷史故事。當時的主要想法是創(chuàng)造一種“漫畫”，其中歷史和幽默會進行緊密的結合，這樣就無需置疑這個給出的故事背景的意義和可行性。</p><p>　　第一個被我創(chuàng)作成漫畫的故事是“霍費爾安德烈亞斯”傳記，這是一個講述南蒂羅爾當地的自由戰(zhàn)士和英雄形象(南蒂羅爾是意大利的一個地方，在阿爾卑斯山北方)的故事。在意大利的這個地方-我的國家，霍費爾安德烈

37、亞斯的地位和重要性可比得上美國人眼中的亞伯拉罕?林肯。我負責插畫的設計，歷史學家Norbert Parschalk則協(xié)助我來組織相關的文本。</p><p>　　但是，當故事書第一次出版發(fā)行時，這一歷史人物和事物的出現(xiàn)帶來了震撼的效果。如所述，不能將“嚴肅的歷史人物塑造成滑稽的英雄人物”。然而這本書很快被接受并成為暢銷書。它也是許多中學學生和其他一些普通學生的教育工具。</p><p>　

38、　這個項目的概念很簡單，歸結為一個問題和目標:如何讓那些對歷史“不感興趣”的每個年齡組的人想要體驗和學習歷史？解決方案在于文本與配套漫畫相結合；我在這種結合的基礎上重新創(chuàng)造了每一個故事，目的是想找到一種方法，讓人們別無選擇，只有去學習歷史；他們必須閱讀課文以了解他們所看到的插圖，這招管用！</p><p>　　我設計了我的故事書的幽默元素，目的是為了“獎勵”讀者，他們是為了理解這個故事而“強迫”做某事。這個概念采

39、納了座右銘:“你可以學習，也可以笑！” 我不想破壞或質疑生物物質的嚴重性，所以我只選擇了經過驗證或不可驗證的場景。 這是我的書系列“插畫史”的副標題。 根據這個副標題，我的書可以被認為是“主觀歷史”，而不是“笑話”或“諷刺”。</p><p>　　3.幽默也是一種營銷策略</p><p>　　在我作為插畫設計師的職業(yè)生涯里，我越來越清晰的認識到脫離產品和服務的幽默功能的存在事實。當幽默與“

40、適當的”營銷策略正確結合的時候，那么一個產品就會變成一個流行的事物或者思想，從而與顧客建立一種情感連接。我使用插畫表達的角色與我的讀者之間建立了一種情感連接以及理解，并幫助他們進入我所營造的漫畫世界中，這也許并沒有看起來的那么不可能。</p><p>　　我以各種方式展示了我的插圖和工作，從簡單的T恤設計到整個設施的室內設計?？赡苄缘姆秶坪跏菬o止境的。作為一個例子，我把我的作品融入了餐廳，幽默的細節(jié)已經從啤酒桶

41、到餐巾，從浴室的墻壁到花園家具都發(fā)現(xiàn)了。</p><p>　　4.在拉斯維加斯的項目</p><p>　　為了給拉斯維加斯的事件建立一個完美的項目，我偶然間看到了一些在拉斯維加斯正在發(fā)生的有趣事件。該事件被稱為高輥觀察輪,這是拉斯維加斯大道上凱撒宮建造的一個巨大的摩天輪。這是世界上最大的摩天輪，其高度可達550英尺，在其上面設置有大型圓形小木屋，每個小木屋都能容得下40個人，在小木屋里的人

42、能夠360度的觀察這個城市。該摩天輪轉一圈的持續(xù)時間為30分鐘，當然，該摩天輪也允許團體為更長時間的瀏覽進行預定。</p><p>　　下面我將對我所寫下的內容進行總結，像摩天輪這樣的項目也許可以被視為奢侈品項目，因為即使沒有插畫設計，它們也一定能夠取得商業(yè)上的成功。然而，與我提供的將幽默與目標特點結合的插畫設計，可以讓人們記住這個事物的另外的一個方面，這當時對每個設計者工作都是十分重要的。</p>