JY公司醫(yī)藥物流發(fā)展戰(zhàn)略及發(fā)展模式研究.pdf

1、分類號(hào)：F2531071020051165諼害犬淫碩士學(xué)位論文JY公司醫(yī)藥物流發(fā)展戰(zhàn)略及發(fā)展模式研究導(dǎo)師姓名職稱申請(qǐng)學(xué)位級(jí)別論文提交日期學(xué)位授予單位徐雯雯董千里教授答辯委員會(huì)主席學(xué)位論文評(píng)閱人郗恩崇郗恩崇郝淵曉AbstractTheresearchbackgroundandNecessityformajorisbasedonthefollowingtwopoints：(1)Chinaspharmaceuticalmarkethasgre

2、atpotentialforgrowthindicates，thatindicatesthehugeamountofmedicallogisticsmarketInthecirculationareaofmedicine，thescaleaswellastheGroupisthefuturedirectionofthedevelopmentofChinesemedicineChina’Slogisticspharmaceuticalma

3、rkethasjuststarted，themainbodyofmedicallogisticsmarketisstillthepharmaceuticalenterprises’ownlogisticssystem，butwiththepolicyofliberalizationofthepharmaceuticalindustrythethirdpartylogisticsenterpriseswillgraduallyentert

4、hisfield，whichwillleadtomedicinefiercecompetitioninthelogisticsmarketInordertoachievesignificantdevelopmentforpharmaceuticalenterprisesinthelogisticsmarket，itmustdetermineitsownmarketpositioning，chooseasuitablemodelofdev

5、elopment，andformulatealongtermdevelopmentstrategy(2)JYisanewthirdpartylogisticspharmaceuticalenterprises，themainserviceistoprovideaplatformfordrugtransactionsofentrybusinesses，aswellasintegrationofdistributionservices，st

6、orageservicesandavarietyofvalueaddedservicesFacedwiththecurrentpharmaceuticalindustryinvestingintheconstructionofmedicallogistics，theupsurgeofjoininginmedicallogisticsfield，aswellasdomesticfiercecompetition，howtochooseth

7、emodeofdevelopmentandhowtoformulateastrategyforthedevelopmentofmedicallogisticsareJY’specificfutureoperationsfocus。Thearticlestartingwiththeconceptofmedicallogistics，analysisthedevelopmentofmedicallogisticsmarketathomean

8、dabroad，andfindgapsbycomparingthemedicaldevelopmentofthelogisticsindustryathomeandabroadThenanalysisthepharmaceuticalindustryusingPESTmethodelaboratetheexternalenvironmentofpharmaceuticalindustryusingintegrateddesignmeth

9、odVPTanalysisJYcompany’SvalueflowpavethewayforformulatingdevelopmentstrategiesandchoosingthemodeofdevelopmentforthecompanyThenpapersinviewofJYcompanyunionthepresentsituationandexistingresourcesofJYonthebasisofanalysisofm

10、arketcompetitionenvironmentandcompetitors，usingSWOTanalysismethodformulatethecompany’sfuturedevelopmentstrategyandanalysistheoptionsstrategythroughQSPMmatrixtomakethebeststrategicchoiceOnthebasisofSummaryofdomesticmedici

11、neinthecurrentmodeofdevelopment，andthroughtheforecastoffuturedevelopmentmodeofpharmaceuticallogistics，thepaperproposesthreedevelopmentmodelsofJYcompanies，givesproposalsofthechoiceandconversionbetweenthethreemodelsforJYco

12、mpanyPapersabouttheformulationandproposedondevelopmentstrategyimplementationofthestrategydevelopmentmodelofJYcompanyhavecertaininstructionsignificanceforJYKeywords：PharmaceuticalLogisticsPharmaceuticalIndustryValueFlowDe