基于決策支持系統(tǒng)的化工企業(yè)銷售分析模型研究.pdf

1、Jlllllrl!PlllllrJJrll[JIllrlP[1llrIP[1lrrlljllllY1436547分類號(hào)UDC管理學(xué)碩士學(xué)位論文密級(jí)：——編號(hào)：——‘基于決策支持系統(tǒng)的化工企業(yè)銷售分析模型研究碩士研究生：王卓指導(dǎo)教師：夏桂華教授學(xué)位級(jí)別：管理學(xué)碩士學(xué)科、專業(yè)：管理科學(xué)與工程所在單位：經(jīng)濟(jì)管理學(xué)院論文提交日期：2008年5月論文答辯日期：2008年6月學(xué)位授予單位：哈爾濱工程大學(xué)哈爾濱工程大學(xué)碩士學(xué)位論文Abstract、A

2、fterjoiningtheWTO，China’Schemicalenterprisesthaneverbeforearefacedwithmorecomplexenvironment，competitivepressure0nthechemicalenterpriseexecutivesdevelopthequalityandspeedofdecision—makinghaveputforwardhigherrequirementsI

3、nthiscontextperplexedpolicymakersquestionis：howdynamictrackingthemarketandhowtodevelopaccuratesalesplansThispaperonChina’Schemicalenterprisesalesmodelstatusquo，proposesthefactorsassociatedsalesanalysismodel，andthroughemp

4、iricalanalysisverifiesthefeasibilityofthemodelPapersdescribesthedecisionsupportsystem，datawarehouse，salesforecastsforthetheory，andthroughtheanalysisofthedevelopmentoftheworldchemicalmarketandChinaschemicalmarket，aswellas

5、futuretrends，transnationalchemicalenterprisesandChina’Schemicalenterprisessalesmanagementstatusquo，identifiesChina’SchemicalenterprisesalesmanagementproblemsinandwhyOnthisbasis，papersanalysistheapplicationstatusofChinasc

6、hemicalenterprisesalesmodel，andtofindthefourlimitationsofthecurrentsalesmodel：thetechnicalmeanstoachievemodelbackward，modelfunctionalsingleandrelevanceofpoordecisionsupportsalesmodelyettobedeveloped，datacharactedsticsvar

7、iousanduserschoosemethodsdifficultPapersfromfouraspectsproposeachievegoalsofthesalesmodelofchemicalenterprisesbasedondecisionsupportsystem：intermsofdataSOurceS，methodsofpredictionandanalysis，modelfunction，intelligentmode

8、l，andexplainpreconditionforachievingthemodelOnthisbasis，paperspresentafactorsassociatedsalesanalysismodel，andseparatelyexplaintechnicalsupport，principle，premise，structure，scopeandfunctionofthemodel，thussuccessfullybuildi

9、ngthefactorsassociatedsalesanalysismodelbasedondecisionsupportsystemFinallyempiricallyanalysisofthemodel，throughactualdatatooperationthemodelanddataanalysis，SOastoachievefunctionsofthesalesplannedinsupport，verifythefeasi