中國(guó)（大連）國(guó)際老年人用品博覽會(huì)營(yíng)銷(xiāo)策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文中國(guó)（大連）國(guó)際老年人用品博覽會(huì)營(yíng)銷(xiāo)策略研究姓名：王川一申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：馮長(zhǎng)利20071101中國(guó)(人連)國(guó)際老年人用品博覽會(huì)營(yíng)銷(xiāo)策略研究ResearchonMarketingTacticsofChina(Dalian)InternationalSeniorCitizensArticlesFairAbstractWiththeratioofelderlyincreasinggradual

2、ly，billowy“gray—headedwave”isimpulsingacharmsenileconsumingmarketHowever，ournation’Sagingindustrydropbehindthe“gray—headedwave”ItcannotmeettheswiftandviolentdemandfortheelderAfterenteringintothenewcentury，relativeexhibit

3、ionscomeintobeing，andthesenileexhibitionmarketsprouts，thecompetitionisfuriousnOWStandingontheperspectiveoftheexhibition’Sorganizer，aimingattheactualityofChina(Dalian、InternationalSeniorCitizensArticlesFairs(itcallbesaidt

4、heSeniorHealth&Lifestyleexhibition)，thethesisprobesintothepotentialproblemsandsetdowndistinctivemarketingtactics，SOthattheexhibitioncangetthecontinualandstableincreaseThethesisintroducesthetopicbackgroundandthesignifican

5、ceofthisresearch；recollectsmainrelevanttheories，including：MICEandMarketingManagement；analyzesmarketingenvironmentofthesenileexhibitionmarket，including：macroscopicenvironmentanalysis，interiorenvironmentanalysisandacompreh

6、ensiveanalysisusingSWOTmatrix；andthensubdividesthesenileexhibitionmarket，choosessuitablesegmentmarketsfortheSeniorHealth＆Lifestyleexhibition，makinguseofS11PtheoryFinally，accordingtOthecurrentproblemswhichareurgenttobesol