中國緊固件行業(yè)制造與營銷發(fā)展戰(zhàn)略.pdf

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3、ractFastenerindustryisatraditionalindustryintheworldFastenerisonekindofproductsusedinmanufactureandassemblyusuallycalledstandardpartsFastenerindustryiscalled‘riceofindustries”becauseitisusedeverywhereFastenerindustryison

4、eofthemostimportantindustriesintheworldFastenermarketisstableincreased，buttheproductsarelowendandtherearemanysuppliersinthemarketThefastenersalesrevenueisabout25—30billionRMBinChinsButthemarketissharedbythousandsofsuppli

5、ersLowcostisoneofthecharactersofChinesefastenerindustryHowtomakeChinesefastenerindustrySuccessinChinaandbecometherealleaderoffastenerindustryintheworldThemostimportantistounderstandthecurrentmarketsituationtoimplementthe

6、efficientdevelopmentstrategic，tolearntheadvancedmanagementandmarketingexperiencefromFastenerleadersoftheworld，andtobuildthecompetitiveandcooperativefasteneralliancetowinthebusinessandprofitThepapergotanalysisbase5ForcesM

7、odelandSWOTcontinuedevelopstrategyforfastenerindustryFromthesupplychainpointofviewthefastenermanufactureranddistributormodeareinvestigatedandwecanlearnthetrendoftheirdevelopmentinthispaperForFastenermanufacturerthestrate

8、gicistobuildcompanycompetence，throughmassproduction，technicaldesigncapabilityimprovementbrandbuildingetcForFastenerdistributorthemostimportanceistodevelopmarketthroughgoodservice，supplychainmanagementandprovidethevaluead

9、dproductstocustomersWinwinsolutionandpartnershipwithcustomeristhebestwaytowinbusinessFromthepointofthepapertheallianceofmanufacturersanddistributorswillhelptodevelopfastenerindustryinChinaaswellasthefastenerindustryassoc