淺析西昌市航飛苦蕎麥開發(fā)中心的營銷策略.pdf

1、西南財經(jīng)大學(xué)碩士學(xué)位論文淺析西昌市航飛苦蕎麥開發(fā)中心的營銷策略姓名：王葉蘭申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：謝慶紅20081101AbstraetChinasgreenfoodindustryinrecentyearshasbeenmakingrapidprogressandhasbeguntotakeshapeGreenfood，whiledevelopingfromasingletypeoffarmingproductint

2、oamixedagriculturalproducthasbeensoldalloverthecountry，whichindicatesabrightfutureoftheindustryHANGFEIBitterBuckwheatCenterofXichanghasbeenbuiltfightundersuchapromisingconditionItssalesofbitterbuckwheatproductshaveunderg

3、oneallin—depthpracticeandhaveyieldedsomeresults，butitalsoexposedsomeproblems，needingthetheoreticalresearchtohelpHowever，thecurrenttheoreticalresearchmainlyfocusesontheproductandtheindustryitselfandtheenterprisesasthemajo

4、ractorofthemarketalenotgivenenoughemphasisForgreenfoodenterprises，marketingandcorporatestrategyistheprimarysubjectByanalyzingtheinternalenvironmentandcurrentandfutureconditionofXichang，、vitllthehelpofmarketingtheory，Ipro

5、posesomepossiblesolutionsstrategiesintermsofproducing，servicing，pricing，marketingandpromotionInthefaceofthephysicalproblems，thisarticlemakessomedetailedanalysisonbomtheopportunitiesandchallengeswealeconfronted、jIritllAnu

6、mberofcasesaretakenasexamplestoillustratethefeasibilityandeffectivenessofthemarketingstrategyIbelievethatwiththeeconomicglobalization，corporatemarketingenvkonmenthasshownnewfeaturesTothisendtheHANGFEIBitterBuckwheatCente

7、rofXichangmusthaveavisibleadvantageandrightmarketingstrategyinthefiercecompetitiontostayaheadandachievethecompanyslong—termsustainabledevelopmentBylearningfromforeignexperience，theoutdatedmarketingconceptsmustbechangedan