提升瀏陽花炮產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策研究.pdf

1、湖南大學(xué)碩士學(xué)位論文提升瀏陽花炮產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策研究姓名：鄧丹申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：國(guó)際貿(mào)易學(xué)指導(dǎo)教師：莫莎20090401提升瀏陽花炮產(chǎn)業(yè)競(jìng)爭(zhēng)力的對(duì)策研究AbstractWi也thefireworkssettingoffinBeijingOlympicGames，morepeopleenjoyedthefullbloomandbrilliantlusterofthefireworksAtthesametimemorepeoplebe

2、gintopayattentiontotheeitywhosefireworksproductiontechnologyandculturehasbeenmillenniuminLiuyangHunanprovincethusLiuyangFireworkshasbecamethetopicofmanypeopletalkaboutatonetimeThereis110doubtthatLiuyangFireworksencounter

3、agoldenopportunityfordevelopmentHoweverLiuyangfireworksindustryhaslongbeeninefficientandthemanagementofenterprisesisnotSOgood，addingthetechnologyandbrandarelackingofcompetitiveness謝mforeignenterprisesTherefore，howtochang

4、ethepresentsituationofLiuyangfireworksindustrythenupgradeit，andimprovethecompetitivenessoftheenterprisesathomeandabroadhasbecomeanimportantresearchtopicIndustrialorganizationtheoryisthebasisforGovernmentformulatingtheind

5、ustrialpoliciesandpromotingindustrialdevelopment”MarketStructureMarketConductmarketperformanceisthecorecontentoftheindustrialorganizationtheoryInthispaperwestudiedtheLiuyangfireworksindustryand12majorfireworkscompaniesBy

6、analyzingthecurrentsituation，wecouldknowtheproblemsexistinginthedevelopmentprocessThenusetheSCPtheorytoillustratethemarketstructure，marketconduct，marketperformancecomprehensively，whichincludingmarketconcentrationmarketba

7、rriers，productdifferentiation，Pricebehaviorbrandbuildingeconomiesofscale，productandtechnologyinnovation，marketshareandSOonAndcomprehensiveanalysedthelogicalrelationshipbetweentheperformanceandmarketstructurebehaviorOnthi

8、sbasisweproposedtherelevantindustrialpoliciesandrecommendationsasfollows：(1)。GovernmentandindustryassociationsmuststrengthenLiuyangfireworksindustryregulationandguidance，establishandmaintainagoodcompetitiveenvironment，pr

9、omoteindustrialupgradingandregionalbrandbuilding(2)Corporationsmustimprovetheirproductinnovationcapabilities，improvetheirmarketingmodel，establishallinternationalbrand，increasethecompetitivenessoftheirenterprisesInthisway

10、IhopetobeabletoapplyreferenceforthegovernmentindustryrelatedindustriestoformulateindustrialpolicytheoreticallyandpracticallyWhatmoreIhopetobeabletoprovideguidancetoexpandtheenterprisesvisibilityaswellastheircompetitivene