全球化背景下跨國汽車巨頭在我國的發(fā)展戰(zhàn)略及我們的出路.pdf

1、武漢理工大學(xué)碩士學(xué)位論文全球化背景下跨國汽車巨頭在我國的發(fā)展戰(zhàn)略及我們的出路姓名：余飛申請學(xué)位級別：碩士專業(yè)：技術(shù)經(jīng)濟及管理指導(dǎo)教師：劉國新20050201武漢理工大學(xué)碩士學(xué)位論文AbstractWiththeeconomyglobalization，itbringsalongtheclosenessofoureconomywiththeinternational’STherefore，weshouldconsiderourcountr

2、y’SdevelopmentofallwalksoflifewithinthisbackgroundOurautomobileindustryhasbeencoveringforfivedecadessince1949whenweestablishedourownautoindustryDuringthesedecades，wehadpovertyandblanknesspioneeringstageaswellasconstructi

3、vegrowingstageThisthesisistakingeconomicglobalizationasbackgroundItintroduceshistoryoftheglobalautom曲i／ejndustrialdevelopmentandcurrentsituationsatfirstthcnregardGermanVolkswagen，AmericanGEandJapaneseToyotaMotorCorporati

4、on，haveintroducedthcsegianttransnationalautomobileofdevelopmentstrategiesinourcountryunder酉obalizationbackgroundAndlhavegiventhecontrastanalysisofthecompetitivenessofthemWithVolkswagen，transnationalautomobilegiants，sucha

5、sGEandToyota，etcentersChinabywayofjoint—ventureoneafteranotheLandinChinalS10calizationproduction，theautoindustryofourcountryhaschangedgreatlyAmongthem，theoutputandsalesvolumeoftheautomobilegrowattopspeed；theproductstruct

6、ureoftheautomobilejSmolerational；Enterprise’Sproductionconcentrationdegreeandoccupationrateofmarketarerisingconstantly；thequantityofrecombinationenterprisesiucreaseconstantlyallofwhichmakespeopledelightfu】ButtherejSexist

7、enceofalotoftroublingquestionsTheresearchanddevelopmentdesignedcapacityofthecompletedcarofourcountryiSstillveryweakthereiSverylowpotionofindependentintellectualpropertyright，theresearchanddevelopmentstrengthandscaleinspa

8、repartenterprisesarenotallbigSOitwillbcpassivetosomeextentinthefaceoftheglobalizationkeencompetitionenvironment，therefore，needtObeimprovedbadlyFinally，thisthesistakesdevelopmentoftheCherryMotorCorporationofAnhuiasallexam

9、ple，studieshowChefryMotorCorporationisfromboringgrowinguptobecomingthe】cadofautoexportfieldItalsoprobesintoourcounty’Sautomobileindustrytofindawaytogrows仃ongandenormousintheglobalizationbackgroundKeyWords：Globalization；T