城市白領(lǐng)休息室商業(yè)計(jì)劃書(shū)

1、商業(yè)計(jì)劃書(shū)白領(lǐng)概念休息有限公司白領(lǐng)概念休息有限公司1目錄目錄1商業(yè)計(jì)劃書(shū)摘要.........................................................................................................................................21.1產(chǎn)品及服務(wù)介紹..................................

2、...........................................................................................21.2產(chǎn)品的研究與開(kāi)發(fā).....................................................................................................................

3、....21.3市場(chǎng)分析.........................................................................................................................................21.4營(yíng)銷與推廣策略............................................................

4、.................................................................21.5財(cái)務(wù)分析.........................................................................................................................................21.6管理架構(gòu)..

5、.......................................................................................................................................21.7資金需求及使用..........................................................................

6、...................................................21.8風(fēng)險(xiǎn)分析及規(guī)避.............................................................................................................................32.1項(xiàng)目基本情況介紹.....................

7、....................................................................................................52.1.1項(xiàng)目名稱..............................................................................................................

8、...............52.1.2項(xiàng)目概念.............................................................................................................................52.1.3項(xiàng)目簡(jiǎn)介............................................................

9、.................................................................52.2項(xiàng)目?jī)?yōu)勢(shì).............................................................................................................52.2.1舒適的休息環(huán)境.........................

10、.........................................................................................52.2.2人文關(guān)懷.........................................................................................................................

11、.....62.2.3價(jià)位適中..............................................................................................................................62.2.4資源充分利用...................................................................

12、...................................................63服務(wù)的研究和開(kāi)發(fā)......................................................................................................................................73.1服務(wù)的核心理念和優(yōu)勢(shì)...........

13、.......................................................................................................73.1.1核心理念...........................................................................................................

14、...................73.2服務(wù)的具體形式......................................................................................................................73.3服務(wù)的實(shí)現(xiàn)方式.............................................................

15、.................................................................73.3.1地點(diǎn)的選擇..........................................................................................................................73.3.2服務(wù)實(shí)現(xiàn)............

16、..................................................................................................................74行業(yè)分析....................................................................................................

17、...............................................114.1外部環(huán)境分析...............................................................................................................................114.1.1經(jīng)濟(jì)環(huán)境........................

18、...................................................................................................114.1.2社會(huì)文化環(huán)境............................................................................................................

19、........114.1.3相關(guān)服務(wù)性行業(yè)分析........................................................................................................124.2行業(yè)內(nèi)部環(huán)境分析...............................................................................

20、........................................134.2.1行業(yè)概況...........................................................................................................................135營(yíng)銷與推廣策略....................................

21、...................................................................................................155.1第一階段................................................................................................................

22、.......................155.1.1戰(zhàn)略目標(biāo)...........................................................................................................................155.1.2推廣策略....................................................

23、.......................................................................155.1.3營(yíng)銷策略...........................................................................................................................155.2第二階段......

24、.................................................................................................................................165.2.1戰(zhàn)略目標(biāo)................................................................................

25、...........................................165.2.2推廣策略...........................................................................................................................165.2.3營(yíng)銷戰(zhàn)略................................