九龍湖旅游項(xiàng)目策劃修改0820

1、九龍湖畔旅游區(qū)九龍湖畔旅游區(qū)策劃策劃&規(guī)劃設(shè)計(jì)規(guī)劃設(shè)計(jì)目錄目錄第一部分項(xiàng)目分析..................................................................................................................11項(xiàng)目概況.............................................................

2、.........................................................11.1規(guī)劃總綱.....................................................................................................................11.1.1項(xiàng)目范圍............................

3、.....................................................................................11.1.2規(guī)劃依據(jù).................................................................................................................11.2現(xiàn)狀分析....

4、.................................................................................................................21.2.1自然環(huán)境分析...............................................................................................

5、..........21.2.2區(qū)位交通分析.........................................................................................................21.2.3現(xiàn)狀地形分析.................................................................................

6、........................21.2.4九龍湖旅游區(qū)分析.................................................................................................21.2.5周邊景區(qū)景點(diǎn)分析.......................................................................

7、..........................31.3資源稟賦及評價.........................................................................................................31.3.1自然生態(tài)價值..................................................................

8、.......................................31.3.2歷史文化價值.........................................................................................................41.3.3科學(xué)價值......................................................

9、...........................................................41.3.4游憩價值.................................................................................................................41.4市場分析..............................

10、.......................................................................................51.4.1寧波高檔房產(chǎn)調(diào)查分析.........................................................................................51.4.1.5分析結(jié)論................

11、.............................................................................................81.4.2寧波旅游市場調(diào)查分析.........................................................................................81.5項(xiàng)目訴求..............

12、.......................................................................................................91.5.1目標(biāo)客戶訴求.........................................................................................................

13、91.5.2投資主體訴求.........................................................................................................92SWOT分析...............................................................................................

14、....................102.1優(yōu)勢...........................................................................................................................102.1.1市場優(yōu)勢：開發(fā)商具較高知名度，客源市場潛力大.......................................10

15、2.1.2資源優(yōu)勢：廣袤山林是旅游房產(chǎn)的“綠肺”、景區(qū)規(guī)劃的“畫板”.............102.1.3競爭優(yōu)勢：目前在寧波地區(qū)尚無此類成熟和上檔次的項(xiàng)目...........................102.2劣勢...........................................................................................................

16、................102.2.1市場劣勢：旅游知名度低，品牌影響力較弱...................................................102.2.2資源劣勢：資源品級不高，地塊地勢缺陷，文化缺失...................................102.2.3競爭劣勢：基礎(chǔ)設(shè)施、資源環(huán)境上有所欠缺....................................

17、...............112.2.4效用相悖：景區(qū)的用途與房產(chǎn)配套的功能相悖...............................................112.3機(jī)遇...........................................................................................................................1

18、12.3.1旅游業(yè)發(fā)展機(jī)遇無限...........................................................................................112.3.2旅游產(chǎn)品轉(zhuǎn)型契機(jī)...............................................................................................122.

19、3.3區(qū)位交通變化機(jī)遇...............................................................................................122.4挑戰(zhàn)...........................................................................................................

20、................122.4.1旅游業(yè)和房產(chǎn)業(yè)的競爭日益激烈.......................................................................122.4.2房產(chǎn)旅游開發(fā)的同質(zhì)性態(tài)勢...............................................................................1236.3.3燃?xì)夤こ桃?guī)劃

21、.......................................................................................................306.5環(huán)衛(wèi)設(shè)施規(guī)劃..........................................................................................................

22、.306.5.1廁所.......................................................................................................................306.5.2垃圾收集與處理.............................................................................

23、......................316.6消防規(guī)劃...................................................................................................................326.7防災(zāi)工程規(guī)劃...............................................................

24、............................................327旅游服務(wù)設(shè)施規(guī)劃....................................................................................................327.1旅游餐飲設(shè)施規(guī)劃....................................................

25、...............................................327.2旅游住宿設(shè)施規(guī)劃...................................................................................................337.3旅游購物設(shè)施規(guī)劃................................................

26、...................................................347.4旅游娛樂設(shè)施規(guī)劃...................................................................................................348.投資概算與效益評估............................................

27、....................................................369.圖件..............................................................................................................................36附件................................