blp-2018年學(xué)習(xí)趨勢(shì)報(bào)告（英文）

1、2018,LEARNING TRENDS REPORTby Sharon Boller& Steven Boller,,,,,,,,,,Bottom-Line Performance,,,2,2018 Learning Trends Report,,,,,,,,,,,Table of Contents,Introduction,About This Report,Who Responded?,Input from Lea

2、rners,Knowledge/Skills Target Learners Need to Be Successful,Challenges Building Knowledge/Skills,Methods to Deliver Training in 2018,Most Exciting Learning Trends and Training Delivery Methods for 2018,Emerging Learni

3、ng Trends Beyond 2018,Improving L&D and Training at Your Organization in 2018,Takeaways,,3,| Bottom-Line Performance,www.bottomlineperformance.com,5,7,8,10,12,14,17,20,22,24,,,3,Introduction,Learners, a term we use

4、throughout this report, are the people who get work done inside organizations. They are sales reps, customer support specialists, insurance agents, assemblyline operators, policemen, nurses, doctors, retail clerks, ho

5、tel workers, and more. These people—the ones you support with L&D efforts—face numerous pressures to get the job done each and every day. Typically, they are NOT thinking about what they are learning or need to l

6、earn as they work. They are simply trying to do their jobs well.The 70-20-10 model so often cited as the framework by which people learn at work (70% on-the-job experiences, 20%mentoring/coaching, 10% formal training

7、) is really 50-20-10-5-5: 50% on-the-job experiences, 20% “hardships,” 10% mentoring and coaching, 5% formal training, and 5% personal life.1 This means that for you to support all those learners who get stuff done,

8、you need to think beyond traditional formal tools such as live workshops or eLearning courses. In an increasingly complex, digital world, the toolbox has to expand.,,,,,,,,,,2018 Learning Trends Report,1. Glazer, Jessi

9、ca. “The Forgotten Influence of Your Personal Life and Hardships on Lead- ership.” CCL. November 28, 2017. Accessed January 04, 2018. https://www.ccl.org/articles/ leading-effectively-articles/influence-personal-life-l

10、eadership/,,| Bottom-Line Performance,www.bottomlineperformance.com,,,,,,4,,,,,,,,This report shares data from you, coupled with ideas that we have gleaned from the data to help you expand your toolbox in impactful way

11、s. Our aim is to help you understand what your peers are currently doing in L&D, and also give you insights into what you could be doing. As an industry, we need to focus more on just-in-time solutions that lie ou

12、tside of formal training and improve the resources we create for just-in-time usage. We also need to improve the quality of the 5%— those formal solutions that are intended to set a foundation for good performance.Us

13、e this report to help you consider the best tools and technologies for helping workers (aka “l(fā)earners”) get stuff done and get it done well. Identify tools you want to keep using, stop using, start using, or improve h

14、ow you use them.Here’s what you’ll find:Information about what L&D professionals actually did in 2017, and what they plan to do in 2018.Emerging trends for 2018 and beyond.Top roadblocks to delivering effective

15、training and how those have changed over time.The training topics L&D professionals view as most important in 2018.Our insights into the data.,| Bottom-Line Performance,www.bottomlineperformance.com,2018 Learning

16、 Trends Report,This report is a snapshot. Its results are best understood alongside other industry reports, such as those put out by ATD,the eLearning Guild, and the Brandon Hall Group. That being said, the resultsc

17、ertainly align with the anecdotal evidence we see as we work with clients. Since we sent the survey to our existing clients and contacts, the breakdown of respondents,reflects the industries and company sizes we freq

18、uently work with. For example, life science (pharmaceutical, medical device and biotech) and healthcare companies are overrepresented in the results.The majority of respondents work at Fortune 1000 or larger organiz

19、ations.A large number of internal trainers,at higher education institutions also participated, likely because of their interest in the survey topic.Otherwise, industry representation was broad and balanced.,Industri

20、es Represented,,,,,5,,,,,,,About This Report,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

21、,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2018 Learning Trends Report,| Bottom

22、-Line Performance,www.bottomlineperformance.com,How We Got the DataTo gather our data, we sent a nine- question survey to BLP clients and other learning professionals who subscribe to our various newsletters. The sur

23、vey was open from 12/5/2017 – 12/19/2017 and had 119 responses.When appropriate, we compare the results to our 2017 report, which was based on a survey conducted in January 2017 with 150 responses.While some surve

24、y questions were “select all that apply,” most were open- ended so participants could share their perspectives without being influenced by the answer choices we had created. We took the raw responses and put them i

25、nto meaningful categories thatemerged based on the responses given. If respondents said both “stakeholders” and “l(fā)ack of time for training” were holding them back, we counted this as one response in each category.,,

26、,,,6,,,,,,,,2018 Learning Trends Report,| Bottom-Line Performance,www.bottomlineperformance.com,Manager / Director / VPInstructional Designer / Developer / Trainer Consultant / Training Vendor,Who Responded?More than

27、41% of respondents were at the manager, director, or VP level intheir organization, most of whom are in roles directly related to training, talent, or learning. Nearly 53% of respondents were instructional designers

28、 or trainers. The remainder of respondents consider themselves consultants or external vendors.,,,,,,,,,,,,7,,,,,,,5.9%,| Bottom-Line Performance,www.bottomlineperformance.com,41.2%,52.9%,2018 Learning Trends Report,H

29、ow Often Do You Get Input from Learners as Part of YourTraining Design Process?,Just over 41% of respondents say they “sometimes,” “rarely” or “never” involve learners in the design process. We applaud the 59% who “

30、often” or “very,often” are involving the learner, but see major opportunity for both groups.,So What’s the Problem?,While a majority of learning professionals report that they do gather learner feedback, ourexperien

31、ce shows that the level of feedback gathered is often limited. Traditional audience analysis focuses on audience demographics and prerequisite knowledge; it does not digdeeper to create an empathetic picture of lea

32、rners. It takes a detailed understandingof learners’ context, environment, pain points, happy moments, and attitudes to create a Learner Experience (LX for short) that leads to uptake and engagement.,,,,,,,,,,,,,42.9

33、%,20.2%,18.5%,16%,2.5%,,,,,8,,,,,,,2018 Learning Trends Report,| Bottom-Line Performance,www.bottomlineperformance.com,Very OftenOften Sometimes Rarely Never,Design ThinkingThe incorporation of Design Thinking tool

34、s in the learning design process is critical to find the sweet spot between learner needs and preferences, business needs and the technology that’s most viable.Design Thinking helps you identify the steps required

35、to do whatever it is you are trying to teach someone to do, the resources required, the support needed, the “happy moments” involved in doing it, the pain points involved in doing it, and the thoughts and feelings t

36、hat may be happening as someone does it. From that, you can extrapolate the biggest moments of need.,9,,,,,,,,,,,,2018 Learning Trends Report,| Bottom-Line Performance,www.bottomlineperformance.com,What Knowledge and/

37、 or Skills Do Your Target Learners Need to Have to Be Successful in Their Jobs?,,,,,Our 2018 data looks quite different in some key areas from 2017 data. Things we noted:,The double-digit jump in the need for tech

38、nical skills (an almost 18% increase).Significant drops (5% or more) in needs related to safety and compliance, industry and foundational knowledge, and processes and procedures.,10,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

39、,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

40、,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Product Knowledge,Processes & Procedures,Sales/Selling,Industry/Foundational Knowledge,Safety & Compliance,Technical Skills,Soft Skills,,,,,,,,,,,,,,,,,S

41、oftware Training,,,,,,,,,,,,,,,,,Customer Service,,,,,,,,,,,,2018 Learning Trends Report,| Bottom-Line Performance,www.bottomlineperformance.com,Fact-Based Skills 2018,Fact-Based Skills 2017,Soft Skills 2018,Soft Skills

42、2017,,,,,Technical skills are high on many L&D professionals’ priority lists, along with a variety of soft skills. The interesting question with both these categories is how well training solves the need. Recall t

43、he 70-20-10 framework, which we recast as 50-20-10-5-5 with the5% as the formal training component. Challenging work assignments, coupled with solid coaching and mentoring, are the means by which most people build sk

44、ill. Formal training’s role is only going to be 5% of that equation.As we consider a learning ecosystem that enables employees to build technical skills and soft skills, we have to think about training very different

45、ly.We have to consider:,The need for much better, more guided coaching discussions.The need for coaching tools that support these discussions.The need for reflection tools that help employees self-assess their per

46、formance and identify skill gaps as well as ways to close those gaps.The need for learning cohort groups whose structure may be less formal than a workshop or an eLearning course but more formal than self-study.The

47、need for small, “just-in-time” guidance on things such as having a difficult conversation, setting goals, handling conflict, or facilitating a meeting.,,11,,,,,,,,,58% Fact-Based Skills,42% Soft Skills,,,60% Fact-Based

48、 Skills,| Bottom-Line Performance,www.bottomlineperformance.com,40% Soft Skills,2018,2017,What Knowledge and/or Skills Do Your Target Learners Need to Have to Be Successful in Their Jobs?,2018 Learning Trends Report,,

49、,,,What Challenges Do You Face When You Try to Help These Employees Build the Necessary Knowledge/Skills?,Time and accessibility/technology issues both took jumps from 2017 to 2018 as did work environment issues. Th

50、is is likely not a surprise to you, as most people report being busier and less able to focus than ever.,The LMS in the RoomChallenges also exist with technology and accessibility of training. In our own work, we see

51、 that organizations are often constrained by their own technology—or lack of it. LMS solutions often seem like more of a barrier that restricts accessibility of training rather than an enabler. For many employees, l

52、ogging in and completing an eLearning course is a cumbersome experience. Housing resources within courses almost ensures that they are not easy to find and locate at the moment of need, meaning they won’t get used.T

53、he desire to constantly track what people do keeps,12,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

54、,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

55、,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Motivation & Engagement,Issues w/ Managers or,Stakeholders,Work Environment

56、 Issues,Time,Budget,Knowledge Transfer & Retention,Different Levels of Skill/Knowledge,Too Much Content That Always Changes,Ineffective Training Materials,Technology & Accessibility Issues,Geography/Multiple Lang

57、uages,Lack of ID Skills/Knowledge,,,,,,,,,,,,,,2018,,,,,,,,,2017,| Bottom-Line Performance,www.bottomlineperformance.com,2018 Learning Trends Report,,,,,people tied to an LMS solution that serves management but doesn’t

58、serve learners. xAPI is supposed to be a solution for this, but we do not see wide adoption of this technology. Nor do we see clients willing to experiment with it,though success stories do exist in the industry as

59、a whole.Conversely, those without an LMS often don’t have any coherent online system for employees to easily find answers to their questions or just- in-time resources. Knowledge is fragmented in many different loca

60、tions and quickly becomes out of date. Collaboration tools like Slack bring their own set of challenges with information constantly coming at users. Solving for one problem (inefficiency of email) brings new problem

61、s (constantly being “on” and connected).There is a huge opportunity for organizations to plan out a learning ecosystem and consider how learning can be as simple as a Google search and as readily available as a smart

62、phone app.Here again, a Design Thinking approach can help organizations find the sweet spot between user needs, business needs, and technology capabilities.,,13,,,,,,,2018 Learning Trends Report,| Bottom-Line Perform

63、ance,www.bottomlineperformance.com,,,,,,What Methods Will Your Organization Use to Deliver Training in 2018?,14,,,,,,,2018 Learning Trends Report,| Bottom-Line Performance,www.bottomlineperformance.com,,,,,The Old Favor

64、itesInstructor-led training and traditional eLearning remain the two most consistently used training formats. Usage does not, however, equal effectiveness. Questions exist for how well these modalities actually meet

65、the needs of employees. Often these modalities are chosen because they reflect either what organizations are used to doing, or what is most convenient to the organization, regardless of what would be optimal for the

66、learner. We noticed that while instructor-led training is in fewer organizations’ 2018 plans, virtual ILT (or VILT) is on the rise. This is likely due to the decreased cost and improved efficiency of VILT for many us

67、e cases.A More Mobile MindsetWe are excited to see mobile delivery gain significant traction in the past year. We’ve listed it as an emerging trend since 2008, but enterprise adoption has been slower than many might

68、 have expected. The authoring tools available to create phone-first solutions are finally sophisticated enough to produce solid user experiences, with both Lectora and Articulate having strong solutions on the market