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1、一Questions61to65arebasedonthefollowingpassage.ItwouldbealltooeasytosaythatFacebooksmarketmeltdowniscomingtoanend.AfterallMarkZuckerbergssocialwkburnedasmuchas$50billionofshareholderswealthinjustacouplemonths.Toputthatinc
2、ontextsinceitsdebut(初次登臺)onNASDAQinMayFacebookhaslostvaluenearlyequaltoYahooAOLZyngaYelpPaOpenTableGrouponLinkedInAngiesListcombinedplusthatofthebulkofthepubliclytradednewspaperindustry:Asshockingasthisutterfailuremaybet
3、othenearly1billionfaithfulFacebookusersaroundthewlditsnosurprisetoanyonewhoreadtheinitialpublicoffering(IPO)prospectus(首次公開募股說明書).Wsestillallthecrisesthatemergedwhenthecompanydebutedoverpricedsharespocpategovernancehugec
4、hallengestothecebusinessadamagedbrremaintoday.FacebooklookslikeaprimeexampleofwhatWallStreetcallsafallingknifethatisonethatcancostinveststheirfingersiftheytrytocatchit.Startwiththevaluation(估值).Tojustifyastockpricecloset
5、othelowerendoftheprojectedrangeintheIPOsay$28ashareFacebooksfuturegrowthwouldhaveneededtomatchthatofGooglesevenyearsearlier.Thatwouldhaverequiredincreasingrevenuebysome80percentannuallymaintaininghighprofitmarginsallthew
6、hile.Thatsnothappening.Inthefirsthalfof2012Facebookreptedrevenueof$2.24billionup38percentfromthesameperiodin2011.Atthesametimethecompanyscostssurgedto$2.6billioninthesixmonthperiod.ThissosoperfmancereflectstheAchilleshee
7、lofFacebooksbusinessmodelwhichthecompanyclearlystatedinalistofriskfactsassociatedwithitsIPO:ithasntyetfiguredouthowtoadvertiseeffectivelyonmobiledevicesThenumberofFacebookusersaccessingthesiteontheirphonessurgedby67perce
8、ntto543millioninthelastquartermethanhalfitscustomerbase.Numbersareonlypartoftheproblem.ThemountingpileoffailurecreatesanegativefeedbackloopthatthreatensFacebooksfutureinotherways.IndeedthemeFacebooksdisappointmentinthema
9、rketiscataloguedthewseFacebooksimagebecomes.NotonlydoesthatthreatentoruboffonusersitsbadfrecruitmentretentionoftalentedhackerswhoarethelifebloodofZuckerbergscreation.YetthebrilliantCEOcanignethesadnesscomplaintsofhisshar
10、eholdersthankstothesupervotingstockheholds.Thisarrangementalsowasfullydisclosedatthetimeoftheoffering.Itsapitysofewinvestsapparentlybotheredtodotheirhomewk.◆61.WhatcanbeinferredaboutFacebookfromthefirstparagraphA.Itsmark
11、etmeltdownhasbeeneasilyhalted.B.Ithasincreasedtradewiththenewspaperindustry.C.Ithasencounteredutterfailuresinceitsstockdebut.D.Itsshareholdershaveinvested$50billioninasocialwk.◆62.ThecrisesFacebookisfacing_____A.havebeen
12、disclosedintheIPOprospectusB.aretheuniversalrisksWallStreetconfrontsC.disappointitsfaithfulusersD.haveexistedfalongtime◆63.TomakeitsstockpricereasonableFacebookhasto____A.narrowtheIPOpricerangeB.cooperatewithGoogleC.keep
13、enmouslyprofitableD.investadditional$2.6billion◆64.Itcanbeinferredfromthecontextthatthe“Achillesheel“(Line1Para.5)refersto____A.deadlyweaknessIcansympathisewiththosepeople.AsIwroteearlierthisweekmyidealsituationwouldbefp
14、ublisherstobundleebookswithprintedonesinmuchthesamewaythatfilmstudiosbtmdieDVDswithdigitalcopiesoffilms.Theresnoreasontothinkthatloversofprintedbookswillchangetheirminds.Therewillundoubtedlybefewerofthemastimegoesbybecau
15、semepeoplewillgrowupwithebooksspendlittletimewithprintedones.Howeverjustastherearepeoplewholovevinylrecds(黑膠唱片)eveniftheywerebnwellintotheCDeratherewillstillbeadedicatedminitywholovephysicalbooks.Sincetherearefewerofthes
16、epeoplethatwillmeanfewerbookshopshigherpricesfprintedbooksbutIdontthinkthepictureisentirelybleak.ThereisscopefsmallerprintrunsoflavishlydesignedprintedbooksbookshopsaimedatbookloversratherthantheStiegLarssonreadingmasses
17、.Withmainstreamreadersoutoftheprintedbookmarketbookloversmightevenfindtheygetabetterexperience.◆56.WhatcanbeinferredfromParagraphOneA.MostpeoplebuyKindle2mainlybecauseofitslowprice.B.Theauthofthepassageisaloyalcustomerof
18、Appleproducts.C.AmazonsKindle2surpassedKindle1indesigning.D.ThesalesofebookoutnumberedthoseofpaperbackintheU.S.◆57.AccdingtothepassagethereasonwhytheauthopposestoAmazonsDRMisthat______A.ebookscanonlybepurchasedonAmazon.C
19、omB.KindlebooksarenotcompatiblewithotherelectronicreadingdevicesC.onceimplementedebookscantbetransferredtootherequipmentsD.ebooksinstalledonKindle2cantbeeditedfreely◆58.Itcanbelearnedthatthetrendofebooks______A.willcomet
20、ostopanytimesoonB.willreachthesummitinthenearfutureC.willmeetitsheydaywhenprintedbooksdieD.hasalreadyreacheditspeak◆59.WhydoestheauthbelievethatthesurgingsalesofebookswontmeanthedeathoftheprintedbookA.Becauseaminitywills
21、ticktotheirloveofprintedbooks.B.Becausethemajityofbookloverswontchangetheirminds.C.Becausepeoplealwaysholdnostalgicfeelingstowardsprintedbooks.D.Becausepeoplewillreturntotheprintedbooksastimegoesby.◆60.Accdingtotheauthwh
22、ichofthefollowingisTRUEaboutthefutureofprintedbooksA.Theywillbebundledwithebooks.B.Theywillnolongerbeavailableinthemarket.C.Theywillbesoldinsmallquantityhighquality.D.Theywillberedesignedtocatertothemasses.參考答案56.C)。本題考查
23、對第一段的理解。定位句指出“盡管我還是對Kindle的設(shè)計(jì)提不起興趣.但較之第一代確實(shí)有了相當(dāng)大的改進(jìn)，還是非常不錯(cuò)的”，即Kindle2在設(shè)計(jì)上要優(yōu)于Kindlel，故答案為C)。57.c)。本題考查作者對亞馬遜的數(shù)字版權(quán)管理持反對態(tài)度的原因。定位句提到“我不得不承認(rèn)安裝過程實(shí)在是太便捷了，以至于大多數(shù)Kindle用戶并不介意電子書無法安裝到其他設(shè)備上”，由此可知，電子書一旦安裝后，不可以在其他設(shè)備上再次使用，C)中的transfer
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