商務英語專業(yè)四級考試術語解釋

1、商務英語專業(yè)四級考試術語解釋商務英語專業(yè)四級考試術語解釋1.globalcompany:跨國公司acompanythatintegratesitsinternationalbizactivitiesAmultinationalcpationmultinationalenterpriseisanganizationthatownedcontrolsproductionsofgoodsservicesinonemecountriesothe

2、rthanthehomecountry.（維基百科）2.jointventure:合資企業(yè)apartnershipthatisfmedbytwomepartiescooperatinginsomespecialbizactivities.abusinessprojectinwhichtwomecompaniesindividualshaveinvestedwiththeintentionofwkingtogether.（柯林斯詞典）3.

3、merger&acquisition:并購combiningoftwomeentitiesthroughthedirectacquisitionbytheassetsoftheother.transactionsinwhichtheownershipofcompaniesotherbusinessganizationstheiroperatingunitsaretransferredcombined.4.distributionchan

4、nel:分銷渠道；銷售渠道alltheganizationspeopleinvolvedinthephysicalmovementofgoodsservicesfromproducertoconsumer.5.listedcompany:上市公司acompanywhoseshareshavebeenquotedbytheStockExchange.Apubliccompanypubliclytradedcompanypubliclyhe

5、ldcompanypubliclylistedcompanypubliccpationisacpationwhoseownershipisdispersedamongthegeneralpublicinmanysharesofstockwhicharefreelytradedonastockexchangeinoverthecountermarkets場外交易市場.（維基百科）6.Industrialcomplex:工業(yè)生產基地aman

6、ufacturingareathatconsistsofmanydifferentfactiesturningoutdifferentproducts.7.brrecognition:品牌認知（度）；品牌識別aproductproductsthathashavebeenrecognizedappreciatedbylocalconsumers.8.specialtyshop:專賣店anoutletthatdealsinsellsapar

7、ticularlineofproducts.9.householdname家喻戶曉的名字abrpersoncompanyetc.thatisknowntoallverypopularinaplace.stagesnamelyintroduction投入期growth成長期maturity飽和期decline衰退期.21.Seedmoney=seedcapital啟動資金theinitialequitycapital股本usedtosta

8、rtanewventurebiz.themoneyyouhaveavailabletostartanewbusiness.（朗文詞典）22.liquidity流動資產availablecashthecapacitytoobtainitondem.Infinanceacompanysliquidityistheamountofcashliquidassetsithaseasilyavailable.資產折現(xiàn)力23.exchangerate

9、匯率theamountofonecurrencythatcanbeboughtwithanother.thevalueofthemoneyofonecountrycomparedtothemoneyofanothercountry。24.multinationalcompany跨國公司averylargeganizationthatownscompaniesinmethanonecountryindertoobtainlowcostra

10、wmaterialsmakeefficientuseofalocalwkfce.25.moneymarket貨幣市場，金融市場theinstitutionspracticesthroughwhichshttermfundsarechanneledtobrowersentrepreneurs.Acountrysmoneymarketconsistsofallthebanksotherganizationsthatdealwithshtte

11、rmloanscapitalfeignexchange.（柯林斯詞典）allthebanksotherinstitutionsthatbuyselllendbrowmoneyespeciallyfeignmoneyfprofit.（朗文詞典）26.collateral擔保物，抵押品propertyanitemofvalueacceptableassecurity抵押品faloanotherobligation.被接受作為抵押或其他義務擔

12、保的財產propertyothergoodsthatyoupromisetogivesomeoneifyoucannotpaybackthemoneytheylendyou.（朗文詞典）27.DowJonesIndustrialAverage道瓊斯工業(yè)平均指數anindexofthesharepricesquotedontheNewYkStockExchangefagroupof30leadingindustrialcompanies.