職院英語期末考試題庫閱讀理解題及答案

1、Passage1Packagingisaveryimptantfmofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.FexamplealittlechildmightaskfabreakfastfoodcontainedinaboxwithapictureofaTVacter.Thechildismeinterestedinthepicturethaninbrea

2、kfastfood.Picturesfchildrentocolcutoutgamesprintedonapackageasmallgiftinsideaboxalsomotivatemanychildrentobuyproductstoasktheirparentstobuyfthem.Somepackagessuggestthatabuyerwillgetsomethingfnothing.Foodproductssoldinreu

3、sablecontainers（容器）areexamplesofthis.Althoughasimilarproductinplaincontainermightcostlesspeopleoftenprefertobuytheproductinareusableglassdishbecausetheybelievethecontainerisfree.Howeverthecostofthecontainerisaddedtotheco

4、stoftheproduct.Thesizeofapackagealsomotivatesabuyer.Maybethepackagehas“EconomySize”“FamilySize”printedonit.Thissuggeststhatthelargersizehasthemostproductsftheleastmoney.Butthatisnotalwaystrue.Tofinditoutabuyerhastoknowho

5、wtheproductissoldthepriceofthebasicunit.Theinfmationonthepackageshouldprovidesomeanswers.Buttheimptantthingfanybuyertorememberisthatapackageisoftenanadvertisement.Thewdspicturesdonottellthewholesty.Onlytheproductinsideca

6、ndothat.36.“Abuyerwillgetsomethingfnothing”inparagraph2mayprobablymean________.A)abuyerwillnotgetwhathepaysfB)abuyerwillgetmethanwhathepaysfC)abuyerwillgetsomethingusefulfreeofgeD)abuyerwillgetmebutpayless37.Fromthepassa

7、geweknowthebuyerpaysmeattentionto________.A)thesizeofacontainerB)acontainerwithattractivepictureC)awelldesignedcontainerD)aplaincontainerwithlowcost38.WhatsuggestiondoesthewritergiveinthepassageA)Itsnotgoodtobuytheproduc

8、twhichissoldinaglassdish.B)Thequalityofacontainerhasnothingtodowiththequalityoftheproduct.C)Thebestchoicefabuyeristobuyaproductinaplainpackage.D)Abuyershouldbuywhatheneedsmostratherthanawelldesignedpackage.39.Whichofthef

9、ollowingsentencesisNOTtrueaccdingtothepassageA)Infactglassesdishesusedfpackagingdonotcostmoneyatall.B)“FamilySize”printedonthepackagemeansthatitisrathereconomic.C)Toachildeventoanadultthefmisfarmeimptantthanthecontent.D)

10、Wdspictureswrittenonthepackagearethoughttobeanadvertisement.40.WhatdoyouthinkisthebesttitlefthepassageA)HowtoPackageaProduct.Passage2Broadbtechnologyisseenasthekeytothenewdigitaleconomy.Inthisrapidlychangingwldmediatechn

11、ologyinfmationcanbesentviaphonecallsdownloadslikemusicgraphicsbusinessinfmationfilms.Thesimplertheinfmationthesmallerthepackagethenarrowerthebwidthneededtodeliverit.BroadbisusedfhighspeedInterconnectionsatafixedmonthlyra

12、te.Itturnsanexcitingtelephonelineintoahighspeeddigitallinecapableofcarryingdataupto40timesofconventionalmodemspeeds(調(diào)制解調(diào)器速率).AnydownloadisavailableattheclickofamousethereisnodialupasthereiswithstardInterServiceProviders.

13、Fhomeownersfamiliestherearemanyadvantages.Oneofthemostimptantissimultaneous(同時的)accesstobothtelephonelinestheInter.Noqueuenodelay.Fbusinessesbroadbcanimprovecustomerrelationsprovidedirectaccesstocpateemallsdatabases.Enti

14、reoperationscangoonline.41.Thefunctionthatbroadbtechnologyhasonthenewdigitaleconomyis________.A)furtherB)criticalC)costlyD)global42.HowmuchdoesauserpayifhehasbroadbtechnologyinstalledA)Itdependsonthelengthoftime.B)Itdepe

15、ndsonthetimesofdialup.C)Hepaysatafixedmonthlyrate.D)Hepaysalotofmoney.43.Comparedwiththemodemspeedthebroadbtechnologycantransmitdata________.A)atuptoftytimesofdinaryspeedB)muchmefasterC)atahighspeedD)withinasecond44.Whoc

16、antakeadvantageofthebroadbtechnologyaccdingtothepassageA)Familymembers.B)Collegestudents.C)Bothhomeownersbusinessmen.D)Onlybusinessmentheirpartners.45.WiththebroadbtechnologycompaniescanhavealltheiroperationsdoneA)during