大型商業(yè)網(wǎng)站運(yùn)營指導(dǎo)手冊(cè)

1、XXXX網(wǎng)有限公司網(wǎng)有限公司密級(jí)：機(jī)密密級(jí)：機(jī)密地區(qū)運(yùn)營指導(dǎo)手冊(cè)2目錄一、地區(qū)運(yùn)營中心的籌建................................................................................................................41.1崗位設(shè)置......................................................

2、........................................................................41.2人員培訓(xùn)..............................................................................................................................41.3資源投入......

3、........................................................................................................................41.4經(jīng)營目標(biāo)............................................................................................

4、..................................5二、市場(chǎng)分析與目標(biāo)客戶................................................................................................................62.1市場(chǎng)分析......................................................

5、........................................................................62.1.1競爭者狀況...............................................................................................................62.1.2市場(chǎng)機(jī)會(huì)................

6、...................................................................................................62.2市場(chǎng)定位.................................................................................................................

7、.............62.2.1服務(wù)定位...................................................................................................................72.2.2客戶群定位.......................................................................

8、........................................72.3用戶分析..............................................................................................................................82.3.1整體用戶分析..................................

9、.........................................................................82.3.2部分頻道客戶分析...................................................................................................92.4產(chǎn)品定位..........................

10、..................................................................................................122.5客戶需求分析...............................................................................................................

11、.....122.5.1信息傳遞.................................................................................................................122.5.2形象展示................................................................................

12、.................................122.5.3企業(yè)辦公.................................................................................................................122.5.4營銷支持....................................................

13、.............................................................12三、市場(chǎng)營銷策略..........................................................................................................................133.1經(jīng)營原則..................

14、..........................................................................................................133.2贏利模式.........................................................................................................

15、...................143.3經(jīng)營策略............................................................................................................................15四、宣傳與推廣...........................................................

16、...................................................................164.1總體宣傳策略....................................................................................................................164.2宣傳推廣目標(biāo)與對(duì)象............

17、............................................................................................164.3宣傳與推廣方式選擇........................................................................................................174.3.1網(wǎng)上宣

18、傳.................................................................................................................174.3.2網(wǎng)上活動(dòng)宣傳.............................................................................................

19、............184.3.3媒體廣告宣傳.........................................................................................................194.3.4網(wǎng)下推廣活動(dòng).............................................................................

20、............................194.3.5展會(huì)宣傳.................................................................................................................214.3.6媒體報(bào)道.........................................................

21、........................................................214.3.7口碑傳播.................................................................................................................214.4宣傳與推廣的實(shí)施步驟.........................