淺談中國(guó)品牌體育賽事中的公共關(guān)系問題

1、淺談中國(guó)品牌體育賽事中的公共關(guān)系問題淺談中國(guó)品牌體育賽事中的公共關(guān)系問題摘要：從新千年初始至今，中國(guó)已經(jīng)舉辦了大量的體育賽事，種類繁多、形式各樣、內(nèi)容豐富。而其中最值得關(guān)注的當(dāng)屬一些國(guó)際性的大型體育賽事，尤其集中在上海和北京兩大城市，比較著名的賽事有：F1中國(guó)大獎(jiǎng)賽、上海網(wǎng)球大師賽、上海國(guó)際田徑黃金大獎(jiǎng)賽、世界斯諾克上海大師賽、北京鐵人三項(xiàng)世界錦標(biāo)賽、中國(guó)網(wǎng)球公開賽、北京國(guó)際馬拉松賽等。隨著中國(guó)體育市場(chǎng)開放程度越來越高，以及體育賽事運(yùn)作

2、管理行業(yè)的發(fā)展，未來更多的大型國(guó)際性體育賽事將會(huì)在中國(guó)建立起穩(wěn)定的市場(chǎng)和運(yùn)作機(jī)制，從而走上一條具有中國(guó)特色的體育賽事品牌化道路。從某種角度上看，一場(chǎng)大型的國(guó)際性體育賽事更像是一次大型的公共活動(dòng)，在活動(dòng)中協(xié)調(diào)各方關(guān)系，旨在為體育賽事創(chuàng)造更大的影響力。所以若要打造品牌體育賽事，公共關(guān)系將起著舉足輕重的作用。下載關(guān)鍵詞：中國(guó)體育賽事品牌公共關(guān)系Sincenewcentury，Chinahasheldagreatvarietyofsptseve

3、ntswithvariousfmsabundantcontereatestattentptseventsincluding：F1ChinaGrPrix，ShanghaiATPMasters，ShanghaiGoldenGrPrix，WldSnookerShanghaiMasters，BeijingTriathlonWldChampionship，ChinaOpen，ChinaInternationalMaratfChinesesptsm

4、arketdevelopmentofoperationalmanagementfsptsevents，melargeinternationalsptseventswillbuildupsteadymarketoperationalsysteminChina，resultinginabringroadofsptseventwithChineseacteristsmelikealargepublicactivity，inwhichrelat

5、ionshipsamongvariouspartieswillbecodinatedtocreategreaterinfluencingpowerfthesptsevtantroleinthecreationofbrsptsevenspts1.1PublicrelationsTherearemanyexplanationsftheconceptofpublicrelatiublicRelationsSocietyofAmericaonp

6、ublicrelations，withthehelpofpublicrelations，anganizationitspublicmemberscanbeadaptedtoeachotrelationsrefertoakindofcommunicationpersuasiveactivitythatasocialganizationpublicfigurescarryouttoseekfunderstingcooperationofth

7、epublicundertheguidanceofcertainoccupationalethicsrurtoaseriesofactivitiesthatanenterpriseteamappliestomeetthedemofenvironmentwinoverundersting，confidencesupptfromsocietybyestablishingagoodimageftheenterprisetwhasmention

8、ed，asauniquemanagementfunction，publicrelationscanestablishmaintaintherelationsofmutualbenefitreciprocitybetweenanganizationvariouscrespondingpublicpeopledeterminingitssuccic.1.2Sptspublicrelationssalesservntcontactwithco

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10、extysisofaudiencesopinions，thebrcanberememberedbyaudiencesintheirmivatethebrloyaltyofaudientseventbymeansofpublicrelations3.1Imptancefactsofbrsptsevent3.1.1CISCISisshtfCpateIdentitySysCISregardsthecpateimageasawholetoper

11、fmconstructiondevelopmcpatebehaviidentity，cpatevisualidentrehensiveimagethatpeopleobtainthroughtheexperiencingsystematicacterfeatureofanenterpriseduetotheiremotionwmimageinthemindofpeentaudiences，butalsomakefopeningpoten

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13、hefirstlevelobjectdcompleteinternalpublicrelationscodinatewkamongvariousdepartmentstoguaranteethatalllinksintheeventfollowthespecifiedobjectprincipleofpublicrelationsceprincipleofcrisistransmissionmanagement，theprinciple

14、ofpublicfirstisparticularimptanttosptsevswatchtheeventinthefield，thesptseventmarketingisrealexperiencemarketendoftheevent，theexperienceofaudienceswilldirectlyinfluencetheirimpressiononthiseveventbringsaspiritualenjoyment

15、tothepeondonemotionrespecthasbeensatisfttoattractparticipathecreatcanachievetheeffsuccessofaneventreliesonwhetherithasenoughinfluencingpearevariousfactspromotingtheinfluencingpoweroftheeventincluding：theeventisaninternat

16、ionaleventalocaleventwhethertheathletesparticipatingintheeventhaspopularityeventganizationeventlocationaseriesofpublicitybefetheeventheldbyoperationalganizationincludingmediaadvertising，professionaleventwebsitepublicrela

17、tionsactivitughtocreateabrsptsevures，theperiodisveryshic，theconstantpublicrelationsactivitiesaftertheeventareverynecessarytocultivatetheloyaltyofthepublicontheevonsSptseventisparticuustcodinatevariousinterestrelationsata

18、nytimetoguaranteethesuccessfulimplementationofevetheevheoperationalmanagementganizationshouldestablishlongtermgoodcooperativerelationswithfriendsinmediafieldsbyofferingrelevantinfmationofeventinitiativelyofferingexcellen