吉林省冰雪旅游開發(fā)研究.pdf

1、東北師范大學碩士學位論文吉林省冰雪旅游開發(fā)研究姓名：甘靜申請學位級別：碩士專業(yè)：旅游管理指導教師：王榮成20090501AbstractWiththecompetitivecompetitionoftheicesnowtourism，theice。snowtourismofJilinProvinceintroducesthethemeofHeatingIceLicenseMeanwhile，during‘theEleventhFiveY

2、earPeriodIt9JilinProvincewillnurtureanddeveloptourismasthepillarindustryofOUI“province，thusrealizingtheleapfromthelargetourismresourcesprovinceintothepowerfultourismindustryprovinceandcreatinghighprofileinternationaltour

3、istdestinationthroughtheconstructionoficesnowtourisminNorth—EastAsiaButinrealitytherestillexistsomeissuesonthedevelopmentoficesnowtourismThispaperbasingonindustrialscience，marketing，andtourismresources，studiestheicesnowt

4、ourisminJilinProvinceandconductin—depthstudyoftourismdevelopmentaccordingtothecensusdataoftourismresourcesinJilinProvinceof2007—2008andmarketinformationThisthesisisdividedintofiveparts：PartI：isacitation，introducingtheres

5、earchbackground，reviewofrelevantresearchathomeandabroadappliedresearchmethods，aswellasadescrilzItionofthepracticalandtheoreticalsignificanceoftheresearchpapersonthedevelopmentoftourisminJilinProvincePartII：explicatesthea

6、pplicationsomekeyconcepts，suchasice—snowtourism，ice—snowtourismindustryaswellassomemajortheories，suchastheindustrialstructure，sustainabledevelopment，andregionaltourismspaceinthetourismdevelopmentPartIII：isacomprehensivea

7、nalysisontheicesnowtourismdevelopmentinJilinProvinceAtfirst，itgetssomeice—snowtourismdevelopmentissuesandexperiencefromtheNationalTourismDevelopmentandJilinProvinceTourismDevelopmentAndthen，itmakessomeanalysisonthespatia

8、lpatternandtypeoficesnowtourismFinallyitanalyzestheappropriateconditionsforicesnowtourismaccordingtothenaturalandsocialconditionsinJilinProvincePartⅣmakesallanalysisontheice—snowtourismmarketfromtheanalysisofthesupplymar

9、ketandtheconsumermarketItarrivesatthecompetitivesupplymarketdevelopmentstrategyandmarketpositionbyusingthePESTanalysisandtheBostonmarketmatrixanalysisAtlast，itmakesaquantitativeassessmentonthetargetsofthetourismdevelopme

10、ntbytheapplicationofgraysystemPartv’demonstratesthatindustrializationdevelopmentistheonlywayforstrengtheningOurprovincebytheice—snowdevelopmentandenhancestheicesnowtourismcompetitiveness，andproposedmeaningoftheestablishm