國內(nèi)SNS網(wǎng)站盈利新模式探討.pdf

1、分類號UDC級學校代碼10497聲i賣援筍夫亨學位論文題目」國內(nèi)SNs網(wǎng)站盈利新模式探討一一以“人人網(wǎng)”為例.英文studyNewProfitModelfDomesticsNswebsites題目.......一ith“renren.eom，，asea景estudy研究生姓名二胡毅指導教師姓名‘矍壑魚一一職稱副掀學位單位名稱武漢理工大學文法學院郵編430070位.編學嘟姓名職稱副指轍師單位名稱申請學位級別論文提交日期碩士2010.11_

2、學科專業(yè)名稱一竺喳生~一一論文答辯日期一」旦迎旦絲跡一一一學位授予單位少業(yè)里絲達崖‘學位授予答辯委員會主席人左一評閱人_獎及2010年11月AbstrsctAsanewbornthing，SNSsoeialwebsiteshasbeenadvaneedrapidlyinashortPeriodinreeentyears.IthasbeenenjoyinggreatPoPularityduetoitssPeeifieinterperson

3、almasscommunieationmodecharaeterizedbyreal一nameregistrationsystem.ItsuniquesetuPofgrouPs，classesandinterestingteammeetstheneedsofPreeisionmarketingintheeraofaudienee一seglnentationcommunieation.TheemergeneeofSNS15greatrev

4、olutionintraditionalintereommunieation，whiehhassignifieantvalueininfmationtransmission，ereatingnewcommunieationsPaeeaswellasmarketing.TheresearchanddiseussionofSNSinaeademiceircleoftenfocusonfeaturesandvaluesofeommunieat

5、ion，audiencereseareh，insteadofonProfitmodel.Theresearchbasieallyremainsonnetworkadvertisingwhieh15widesPreadaswellasvirtualvalue一addedserviees.Duringtheeonsultingofrelevantdocumentsl’vefoundthattheeomPetitioninSNSmarket1

6、5severeandeharaeterizeshomogenization.FromPortalstoProfessionalweb，toPersonalweb，there’5moreandmoreSNSwebsitesinsegmentmarket.Judgingfromeurrentsituation，it’5hardfthemtoidentifyaelearProfitmodel.TheeoreProblemsthatSNSbus

7、inesshastotaeklearetotakingbenefitsoftheirPotential，ehoosingsuitablemarketingstrategies，andtransfmingeoneePtsintoProfits.ThesueeessrunningofanySNSwebsitereliesonitsProfit，50findingoutreasonableandfeasiblemeansforSNSunder

8、thegeneralProblemofProfitobstaelehasasignificantmeanlngThisPaperstudiesthedeveloPment，features，soeialfunetionsandrunningsituationofSNSwebsites，analyzeshowthesewebsitesattractandkeePusersandmakeProfits.ThisPaPeralsodosere

9、searehoncharaeteristies，currentsituation，ProfitmodelandobstaclesofChineseSNSwebsitesandsuggestsnewmethodsandWaystosolvingalltheseProblems.TheauthorwishestoPutfo附ardeffectivemethodsfChineseSNSwebsitesthroughanalysisindeta

10、ilsandin一dePthresearchThisPaPereombinesdatastudiesandeasestudies.ItgeneralizestheeommunieationfeaturesofsubjeetinvestigatedwksovertheProfitehannelsofSNSwebsitesasWellastheirdeveloPment，runningsituationandprofitmodels.The