桂林三花酒網(wǎng)絡(luò)營銷策劃

1、電子商務(wù)122班第11組桂林三花股份有限公司桂林三花股份有限公司網(wǎng)絡(luò)營銷方案網(wǎng)絡(luò)營銷方案電子商務(wù)122班第11組II目錄目錄一、策劃目的...............................................................................................................1二、企業(yè)和產(chǎn)品介紹...............................

2、....................................................................1三、產(chǎn)品營銷環(huán)境分析...............................................................................................1四、SWOT分析.....................................

3、.......................................................................2（一）優(yōu)勢（S）................................................................................................21.產(chǎn)品質(zhì)量高....................................

4、................................................................................22.企業(yè)文化底蘊(yùn)深厚，產(chǎn)品歷史悠久.............................................................................33.產(chǎn)品生產(chǎn)工藝精湛，技術(shù)不斷創(chuàng)新...........................

5、..................................................3（二）劣勢（W）...............................................................................................31未形成高端白酒品牌形象.....................................................

6、....................................32.銷售渠道存在問題........................................................................................................33未能很好地利用網(wǎng)絡(luò)營銷手段......................................................

7、...........................34品牌知名度較低.........................................................................................................4（三）機(jī)會（O）......................................................................

8、..........................41市場需求增大.............................................................................................................42借助東盟契機(jī).....................................................................

9、........................................43.實(shí)施地域擴(kuò)張。............................................................................................................44.利用互聯(lián)網(wǎng)契機(jī)。...................................................

10、.....................................................4（四）威脅（T）.................................................................................................51市場競爭愈發(fā)激烈...................................................

11、..................................................52品牌忠誠度不高.........................................................................................................5五、網(wǎng)絡(luò)營銷策略...............................................

12、......................................................5（一）方案簡介...................................................................................................51模式分析.....................................................

13、................................................................52策略詳解.....................................................................................................................63策略前瞻...........................

14、..........................................................................................6（二）網(wǎng)站篇.......................................................................................................61.網(wǎng)站方向.............

15、...........................................................................................................62.網(wǎng)站改進(jìn)設(shè)計........................................................................................................

16、........6（三）搜索篇——sem搜索引擎營銷................................................................71.搜索引擎優(yōu)化................................................................................................................72.固定排名..