陶然盆景設(shè)計(jì)公司計(jì)劃書

1、創(chuàng)業(yè)計(jì)劃書作品名稱：作品名稱：紫萱盆景有限公司紫萱盆景有限公司學(xué)院名稱：學(xué)院名稱：植物科學(xué)學(xué)院植物科學(xué)學(xué)院團(tuán)隊(duì)團(tuán)隊(duì)名稱：名稱：綠苑創(chuàng)業(yè)團(tuán)隊(duì)創(chuàng)業(yè)團(tuán)隊(duì)負(fù)責(zé)負(fù)責(zé)人姓名：人姓名：潘顯兵指導(dǎo)教師姓名：姓名：隊(duì)員隊(duì)員姓名：姓名：朱敏敏朱敏敏李志李志偉陳焰3目錄前言..............................................................................................

2、.............................................2目錄...........................................................................................................................................3第一章第一章執(zhí)行總結(jié)執(zhí)行總結(jié)..................

3、....................................................................................................51.1公司的簡(jiǎn)介...............................................................................................................

4、..........51.2產(chǎn)品及服務(wù)簡(jiǎn)介.................................................................................................................51.3市場(chǎng)分析..............................................................................

5、...............................................51.4營(yíng)銷策略.............................................................................................................................51.5管理策略................................

6、.............................................................................................51.6財(cái)務(wù)分析.......................................................................................................................

7、......51.7風(fēng)險(xiǎn)分析和應(yīng)對(duì).................................................................................................................51.8法律關(guān)系..................................................................................

8、...........................................61.9風(fēng)險(xiǎn)資金退出.....................................................................................................................6第二章第二章服務(wù)打造服務(wù)打造...................................

9、....................................................................................72.1公司計(jì)劃簡(jiǎn)介.....................................................................................................................72.2產(chǎn)品介紹.

10、............................................................................................................................72.3技術(shù)介紹........................................................................................

11、.....................................82.4產(chǎn)品優(yōu)勢(shì).............................................................................................................................92.5附加產(chǎn)品..........................................

12、...................................................................................9第三章第三章市場(chǎng)分析與預(yù)測(cè)市場(chǎng)分析與預(yù)測(cè)........................................................................................................103.1需求分析...

13、........................................................................................................................103.2市場(chǎng)預(yù)測(cè)...........................................................................................

14、................................103.3競(jìng)爭(zhēng)分析...........................................................................................................................11第四章第四章營(yíng)銷策略營(yíng)銷策略........................................

15、.............................................................................144.1摘要...................................................................................................................................144.2

16、目標(biāo)市場(chǎng)定位...................................................................................................................144.3營(yíng)銷渠道..........................................................................................

17、.................................144.4項(xiàng)目產(chǎn)品服務(wù)價(jià)格...........................................................................................................154.5銷售策略..........................................................

18、.................................................................164.6客戶關(guān)系管理...................................................................................................................17第五章第五章管理策略管理策略.............

19、........................................................................................................185.1企業(yè)文化...........................................................................................................

20、................185.2公司戰(zhàn)略...........................................................................................................................185.3組織結(jié)構(gòu)...............................................................

21、............................................................185.4人力資源配置...................................................................................................................18第六章第六章財(cái)務(wù)分析與預(yù)算財(cái)務(wù)分析與預(yù)算............

22、.............................................................................................206.1融資來(lái)源......................................................................................................................

23、.....206.2財(cái)務(wù)預(yù)測(cè)...........................................................................................................................20第七章第七章風(fēng)險(xiǎn)分析風(fēng)險(xiǎn)分析...................................................................

24、.................................................237.1市場(chǎng)風(fēng)險(xiǎn)及對(duì)策...............................................................................................................237.2技術(shù)風(fēng)險(xiǎn)及對(duì)策....................................

25、...........................................................................237.3管理風(fēng)險(xiǎn)及對(duì)策...............................................................................................................237.4財(cái)務(wù)風(fēng)險(xiǎn)及對(duì)策..........

26、.....................................................................................................247.5競(jìng)爭(zhēng)風(fēng)險(xiǎn)與對(duì)策...........................................................................................................