基于3C融合價(jià)值網(wǎng)的上海廣電信息發(fā)展戰(zhàn)略研究.pdf

1、上海交通大學(xué)碩士學(xué)位論文基于3C融合價(jià)值網(wǎng)的上海廣電信息發(fā)展戰(zhàn)略研究姓名：劉開杰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：李杰20100110上海交通大學(xué) MBA 學(xué)位論文 基于 3C 融合價(jià)值網(wǎng)的上海廣電信息發(fā)展戰(zhàn)略研究 IV THE STUDY OF STRATEGY FOR SVA INFO BASED ON

2、 VALUE NET OF 3C INTEGRATION ABSTRACT People dream to access their needed information anywhere and anytime, and fortunately this dream can be realized by 3C integration, which will greatly bring convenience to people’s l

3、ife and work. Perhaps 3C integration will lead a completely new way of life and work in the nearly future, and be the foundation of people’s life and work. For this reason, I believe that there will be enormous developme

4、nt opportunities if one can creatively provide product and service in the value net of 3C integration. Along with the great development of information technology and E-commerce, the traditional management mode and system

5、 of creating value based on value chain theory could not satisfied the need of some modern economic bodies. The theory of value net is a system of creating value focusing on customers, and combining with the thought of s

6、trategy and value chain. This theory believe that value net can satisfied the customer’s need of getting reliable and customization products and service conveniently and quickly by the advantage of core abilities of busi