1999 part 1 listening

1、TEMf1999PartIListeningComprehension(40min)SECTIONANOTETAKINGGAPFILLINGFillineachofthegapswithONEwd.Youmayrefertoyournotes.Makesurethewdyoufillinisbothgrammaticallysemanticallyacceptable.Atpresentcompaniesindustriesliketo

2、sponssptsevents.Tworeasonsareputfwardtoexplainthisphenomenon.Thefirstreasonisthattheyget(1)____throughoutthewld.(1)_____________Thesecondreasonisthatcompaniesindustries(2)____moneyastheygetreductionsinthetaxtheyoweifthey

3、sponssptsartsactivities.(2)_____________Assponsshipis(3)____carefulthinkingisrequiredindecidingwhicheventstospons.(3)_____________Itisimptantthattheeventtobesponsed(4)_____theproduct(s)tobepromoted.Thatistheright(5)___ma

4、ximumproductcoveragemustbeguaranteedintheevent.(4)_____________(5)_____________Pointstobeconsideredinsptssponsship.PopularityoftheeventInternationalsptseventsarebig(6)___eventswhichgetextensivecoverageonTVinthepress.(6)_

5、____________Smallereventsattractfewerpeople.IdentificationofthepotentialaudienceAimingattherightaudienceismostimptantfsmallerevents.Therightaudiencewouldattractmanufacturersofotherrelatedproductslike(7)____etc.(7)_______

6、______AdvantagesofsponsshipAdvantagesarelongerterm.Peopleareexpectedtorespond(8)____totheproductspromotedbemelikelytobuythem.(8)_____________Advertisingis(9)_____themind.(9)_____________Sponsshipisbetterthanstraightadver

7、tising:a)less(10)_____(10)____________b)taxfreeWdsphrases:tosponsbigsptsevents贊助theprincipal主要的sponsofaneventsponsship贊助任務claimexpenditure支出花費onsponsship細節(jié)理解題。這句對上一句中的perfectmatch進行解釋：Basicallycompanieshavetomakesurethat

8、theimageisrightthattheproductgetsmaximumcoveragethroughtheevent。原句中的theimageisright和本句中的therightimage為同義轉述，故image為答案。6.media推理判斷題。演講稿的后半部分介紹了贊助體育比賽之前應該考慮的幾個重要問題：FirstfemostIsupposeisthepopularityoftheeventinglobalterms。文

9、中提到了世界杯和奧運會：ThesearethebigmediaeventswithhourshoursofTVsatellitecoverageguaranteedalloverthewldaswellaspresscoveragethepossibilityofphotographsthatinsomewayadvertiseyourproduct。本句是對這部分內(nèi)容的總結歸納，故media為答案。7.cosmetics／drinks

10、細節(jié)理解題。第二個需要考慮的問題是Themostimptantthingwithasmalleventistoidentifytheaudienceitsgoingtoappealto。說話人以網(wǎng)球為例，說明tennisyoungpeoplethatshouldattractdrinksmanufacturerssptsfashiondesignerscosmeticsproducerssoon。由于試題處只能填入一個單詞，故答案為co

11、smetics或drinks均可。8.favably推理判斷題。演講最后提到贊助商所能獲得的好處是長期的：PeoplewhohavepossiblyreadabouthwatchedaneventonTVmaynotevenbeabletotellyouwhoweresponsingtheeventYet，theywillanswerfavablyifaskedtocommentontheproductsmarketedbythespo

12、nsingcompany?？梢酝茢噙@些人可能會購買該產(chǎn)品，這是贊助商的最終目的，由此推斷本題答案為favably。9conditioning細節(jié)理解題。文中分析了人們對產(chǎn)品給予好評的原因：Theyhavebeenconditionedinsomeway。然后指出廣告的目的是讓人們的思維習慣某些產(chǎn)品，即conditioningthemind。10expensive／costly細節(jié)理解題。演講最后指出贊助體育比賽好于直接投放廣告的兩個原因

13、：straightadvertisingisafarmeexpensivewayofcreatingyourimagethansponsshipswhatsme，sponsshipismelesstaxfree。故本題答案為expensive或costly。SECTIONBINTERVIEWWdsphrases:Somenationshaveaphilosophy價值觀that…neversitidle空閑doingnothingfle