力與美健身俱樂(lè)部創(chuàng)業(yè)計(jì)劃書(shū)3

1、力與美健身俱樂(lè)部創(chuàng)業(yè)計(jì)劃書(shū)力與美健身俱樂(lè)部創(chuàng)業(yè)計(jì)劃書(shū)組長(zhǎng)：長(zhǎng)：秦赫組員：?jiǎn)T：高峰高峰崔曉崔曉曹麗曹麗董靜怡董靜怡學(xué)院：院：工商管理學(xué)院工商管理學(xué)院專(zhuān)業(yè)：業(yè)：人力資源管理人力資源管理班級(jí)：級(jí)：人力二班人力二班指導(dǎo)老師：指導(dǎo)老師：唐霞20131152013115四、策略規(guī)劃.....................................................................................

2、.................11(一)短期策略....................................................................................................11（二）長(zhǎng)期策略.....................................................................................

3、...............11（三）競(jìng)爭(zhēng)性推銷(xiāo)策略........................................................................................11五、總體的宣傳攻勢(shì)..........................................................................................12六、

4、項(xiàng)目的應(yīng)變計(jì)劃..........................................................................................12第四章市場(chǎng)分析與競(jìng)爭(zhēng)分析..........................................................................13一、市場(chǎng)機(jī)會(huì)...........................

5、...........................................................................13二、可行性分析..................................................................................................14三、市場(chǎng)定位與目標(biāo)客戶.........................

6、.........................................................14四、市場(chǎng)預(yù)測(cè)......................................................................................................14（一）調(diào)查對(duì)象............................................

7、........................................................16（二）構(gòu)成情況簡(jiǎn)介............................................................................................16（三）調(diào)查結(jié)果分析..................................................

8、..........................................16五、競(jìng)爭(zhēng)性分析..................................................................................................22（一）地理位置..............................................................

9、......................................22（二）硬件設(shè)施....................................................................................................22（三）教練員的選擇..............................................................

10、..............................22（四）宣傳............................................................................................................23第五章財(cái)務(wù)分析..................................................................

11、............................24一、投資分析......................................................................................................24（一）資本結(jié)構(gòu).........................................................................

12、...........................24（二）資金來(lái)源與運(yùn)用........................................................................................24二、費(fèi)用預(yù)算.....................................................................................

13、.................24三、日常費(fèi)用......................................................................................................25(二)預(yù)計(jì)利潤(rùn)表及利潤(rùn)分配表........................................................................27第六章

14、資本退出與結(jié)論..................................................................................31第七章企業(yè)的愿景..........................................................................................32一、俱樂(lè)部發(fā)展戰(zhàn)略....................

15、......................................................................32二、發(fā)展戰(zhàn)略規(guī)劃..............................................................................................32附件1：調(diào)查問(wèn)卷....................................

16、...........................................................33附件2：力與美健身俱樂(lè)部名稱(chēng)核準(zhǔn)書(shū)...........................................................35附件3:公司設(shè)立登記申請(qǐng)書(shū)....................................................................