力與美健身俱樂部創(chuàng)業(yè)計(jì)劃書

1、力與美健身俱樂部創(chuàng)業(yè)計(jì)劃書力與美健身俱樂部創(chuàng)業(yè)計(jì)劃書2四、策略規(guī)劃......................................................................................................10(一)短期策略............................................................................

2、........................10（二）長(zhǎng)期策略....................................................................................................11（三）競(jìng)爭(zhēng)性推銷策略...........................................................................

3、.............11五、總體的宣傳攻勢(shì)..........................................................................................12六、項(xiàng)目的應(yīng)變計(jì)劃..........................................................................................12第四章

4、市場(chǎng)分析與競(jìng)爭(zhēng)分析..........................................................................13一、市場(chǎng)機(jī)會(huì)......................................................................................................13二、可行性分析..................

5、................................................................................13三、市場(chǎng)定位與目標(biāo)客戶..................................................................................14四、市場(chǎng)預(yù)測(cè).....................................

6、.................................................................14（一）調(diào)查對(duì)象....................................................................................................16（二）構(gòu)成情況簡(jiǎn)介...................................

7、.........................................................16（三）調(diào)查結(jié)果分析............................................................................................16五、競(jìng)爭(zhēng)性分析...................................................

8、...............................................22（一）地理位置....................................................................................................22（二）硬件設(shè)施.......................................................

9、.............................................22（三）教練員的選擇............................................................................................22（四）宣傳.................................................................

10、...........................................23第五章財(cái)務(wù)分析..............................................................................................24一、投資分析..................................................................

11、....................................24（一）資本結(jié)構(gòu)....................................................................................................24（二）資金來源與運(yùn)用...............................................................

12、.........................24二、費(fèi)用預(yù)算......................................................................................................24三、日常費(fèi)用.............................................................................

13、.........................25(二)預(yù)計(jì)利潤(rùn)表及利潤(rùn)分配表........................................................................27第六章資本退出與結(jié)論..................................................................................31第七章企業(yè)的愿景...

14、.......................................................................................32一、俱樂部發(fā)展戰(zhàn)略..........................................................................................32二、發(fā)展戰(zhàn)略規(guī)劃......................

15、........................................................................32附件1：調(diào)查問卷...............................................................................................33附件2：力與美健身俱樂部名稱核準(zhǔn)書........................