[雙語(yǔ)翻譯]農(nóng)產(chǎn)品電子商務(wù)外文翻譯--影響伊拉姆省農(nóng)產(chǎn)品電子營(yíng)銷的金融和法律安全基礎(chǔ)設(shè)施調(diào)查（英文）

1、 Procedia - Social and Behavioral Sciences 205 ( 2015 ) 542 – 549 Available online at www.sciencedirect.com1877-0428 © 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC

2、BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of Academic World Research and Education Center. doi: 10.1016/j.sbspro.2015.09.071 ScienceDirect6th World conferenc

3、e on Psychology Counseling and Guidance, 14 - 16 May 2015 Investigating the Financial and Legal - Security Infrastructure Affecting the Electronic Marketing of Agricultural Products in Ilam Province Mohammad Bagher Ara

4、yesha * aAssistant Professor of Agricultural Extension and Education, Ilam Branch, Islamic Azad University, 6931133145 Ilam, Iran Abstract This Study has been carried out to investigate Financial and Legal - Security inf

5、rastructures affecting the electronic marketing of agricultural products from the point of view of Jihad Agricultural Organization experts of Ilam Province through a survey descriptive framework. The current research i

6、s considered an applied one regarding the objectives and a field research regarding the data gathering method. Also it is an empirical study due to the fact that the independent variables are not completely possible. R

7、egarding the methodology of the study it is considered a causal one. The statistical population of the current study includes all the experts working at the Jihad organization for agriculture in Ilam Province which add

8、up to 463. The sample size was 210 participants, which was calculated by the Cochran’s formula and the stratified random sampling method. The sample was asked to fill out a questionnaire as a means of gathering the req

9、uired data. In order to confirm the stability of the questionnaire the Cronbach’s Alpha Coefficient was used which was calculated to be 0.884, an acceptable range. The validity of the questionnaire was confirmed by the

10、 experts related to the field. The data analysis was carried out using SPSS software application version 19. The results of the study showed that there seems to be a significant relationship between the Financial and L

11、egal - Security variables with the variable of electronic marketing of agricultural products in Ilam Province so that the three independent variables were able to explain 48 percent of the variance related to the elect

12、ronic marketing of the agricultural products in Ilam Province. © 2015 The Authors. Published by Elsevier Ltd. Peer-review under responsibility of Academic World Research and Education Center. Keywords: Electronic

13、 marketing, Agriculture, Financial infrastructure, Legal- Security infrastructure * Mohammad Bagher Arayesh. Tel.: +9884333352087; fax: +9884333352087. E-mail address: arayesh.b@gmail.com © 2015 The Authors. Publis

14、hed by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of Academic World Research and Education Center.544

15、 Mohammad Bagher Arayesh / Procedia - Social and Behavioral Sciences 205 ( 2015 ) 542 – 549 Marketing comes in different types including exchange marketing, database marketing, interactive marketing and the net

16、work marketing. With the dawn of internet and e-commerce, the fifth kind of marketing, e-marketing, was introduced. E-marketing is defined as the process of using internet and other communication technologies as a mean

17、s of connecting the seller and the customers (Brodi et al, 2007). Agricultural e-marketing will greatly help the omission of middlemen, decreasing the costs and finding the customers. The majority of the farmers own sma

18、ll farms and they have a tight budget. Hence the most important issue here is how to design in system which helps the farmers to electronically sell their produced crops (Woun, 2007). Using the information technology i

19、n different economic sectors including the agricultural sector is gaining much more driving force in many different countries. For instance in South Korea 56 percent, in Singapore 50 percent, in Cuba 45 percent and in

20、Egypt 20 percent of the farmers use the information technology tools such as internet in their career (UNCTAD, 2010). But unfortunately the economy of Iran bears a deep digital gap with the average world economy. In 20

21、10 Iran’s rank in digital economy was 69 and in the rank related to electronic government it landed on the 102 stage of the world (EIU, 2010). Digital economy is a set of six measures including the communication index,

22、 the commerce index, socio- cultural index, legal index, government policy index and users-enterprises index. Electronic government is a set of three indices including communication index (landline, mobile, internet acc

23、ess and bandwidth), online services index and human resources index (Alavioun, 2012). Hence regarding the fact that in modern days there are significant developments in the information technology field, many service en

24、terprises provide their goods through internet, on the other hand with the widespread global trade, Iran have to embrace the electronic services in order to stay up to date with the global players because the global co

25、nditions dictate that service and goods distribution systems should be based on information technology and as mentioned before in today’s world the customer prefer acquiring different services using electronic means an

26、d the development of e-marketing has been influencing the commercial agricultural products as well. So in this study, with a special attention to the importance of agricultural products marketing, using this technology

27、 in marketing is dealt with from three points of view; namely technical, managerial and communicative aspects of agricultural products in Ilam Province. However since agricultural products marketing includes all the op

28、erations and services which accompany the products from the farms to the consuming centers, studying marketing needs a certain framework one of the most common is the practical approach which categorizes marketing acti

29、vities into exchange activities, physical activities and facilitative activities. Exchange activities include buying and selling, physical activities include inventory, conversion and transportation and finally facilit

30、ative activities include grading, standardization and packaging (Abyar and Zaad, 2007). Hence we decided to study different aspects of this issue regarding the importance and position of the agricultural sector in the

31、national and provincial development as well as issues related to agricultural products marketing. We hope that the results of the current study can provide guidelines for designers, planners and policy makers for improv

32、ing the agricultural conditions of the region and also realizing the objectives of rural development. Hence the main question of the current study is that how much can the Financial and Legal - Security infrastructures

33、 be effective in the e- marketing of agricultural products? 2. Literature Review And Hypotheses 2.1. Literature Review Regarding the topic of the current study, several theoretical and empirical researches have been carr

34、ied out which generally only briefly deal with the subject. In the following section some of these studies are mentioned. Alavian et al (2012) in a study with the objective to evaluate the feasibility of e-marketing ri

35、ce in Rasht City District showed that around 80 percent of ICT office managers and 68 percent of paddy cultivators have a high tendency of using e-marketing for the rice crop and more than 70 percent of the participant

36、s chose ICT office networks as the best option for e-marketing. Finally based on the results of the study two models were proposed. The first model of exchange between the farmer and the customers involves a website fo

37、r catalogue selling and the second model is carrying out the exchange using the ICT offices as the middleman between the farmer and the customers. Rural ICT offices had a middleman role in both of the models for carryi

38、ng out the buying and selling processes. Mira and Najafi (2009) investigated and analyzed the penetration and success factors as well as the challenges and barriers of e-marketing using short message service (SMS). The