[雙語翻譯]民宿外文翻譯--把握民宿行業(yè)脈搏對當(dāng)前營銷實踐的評估（節(jié)選）

1、2400 英文單詞， 英文單詞，1.3 萬英文字符，中文 萬英文字符，中文 4100 字文獻出處： 文獻出處：Crawford A, Deale C S, Merritt R. Taking the pulse of the B however, the B Jones and Millar, 2013; Lynch et al., 2009; Travel Trends, 2013).With the rapid growth of

2、 the B Nicholls and Kang, 2012; Van Haastert and de Grosbois, 2010), burnout among owner/operators (Vallen and Rande, 2002), and the blurred lines of work and home (Hsieh, 2010). An additional focus area of B Hudson and

3、Gilbert, 2006; Jeong, 2004; Kline et al., 2004; Lituchy and Rail, 2000; Van Haastert and de Grosbois, 2010), and although B median occupancy for B however they dropped in 2012 to 33.8%. Average daily rates have continued

4、 to rise year over year resulting in an ADR of $157 for 2012 (PAII, 2012). According to the report, ‘‘the occupancy rate has remained steady, typically ranging from 38% to 42% during the period of 2010 to 2012.During the

5、 same period, the average daily rate has grown minimally’’ (p.14). Current trends appear to be positive for B and once the needs are under- stood, an organization must satisfy the needs presented more successfully than

6、its competitors (Siguaw and Enz, 1999). Marketing within the lodging industry is important for many reasons, but specifically for B Stern and El-Ansary, 1992), and are therefore, useful to B while use of the Internet wa

7、s ranked much lower (Lubetkin, 1999). In the same study, Lubetkin (1999) also found that, for B&Bs in operation for one to three years or more than three years, word- of-mouth was the most effective marketing channel

8、 compared to B&Bs in operation for less than one year who identified magazines and newspapers as the most effective marketing channel. However, the Internet has become ubiquitous since Lubetkin’s study was published

9、in the late 1990s and different results might be found in a more recent study.Lituchy and Rail (2000) focused on the use of the Internet by operators of small inns and B&B establishments. They observed that the most