高職院校市場營銷專業(yè)教學體系建設的研究——基于四川天一學院的實踐.pdf

1、四川師范大學碩士學位論文高職院校市場營銷專業(yè)教學體系建設的研究——基于四川天一學院的實踐姓名：廖麗達申請學位級別：碩士專業(yè)：課程與教學論高校經濟學課程研究指導教師：萬順福20100325AbstractTheMinistryofEducation’STheHewsofStrengtheningthe肋放ofHigherVocationalEducation’TalentCultivationdearsthat：takingthetrai

2、ningtalentsforadvancedtechnologyapplicationsasthefundamentaltask；takingmeetingtheneedsofsocietyasthegoal；takingthedevelopingtheabilityoftechnologyapplicationsasthemainlinetodesignstudents’knowledge，abilityandqualitystruc

3、tureandtrainingprogramsGraduatesshouldhavecharacteristicsofmodestknowledgeofbasictheorystrongabilitytoapplytechnologybroadknowledgeandhighqualityTake”application”asthethemeandcharactertobuildcurriculumsystemandteachingco

4、ntentsystem(MinistryofEducationin2000，excerptthecontentsof2file)AsChinaseconomicdevelopment，therequirementsofhumanresourcesofmarketingandpersonnelqualityisalsorisingThehighervocationalcollegeshavegraduallyrealizedthatcha

5、ngesinpersonneltrainingmethods，andtheytrytoimprovetheexistingsystemandtheimportanceofteachingMarketingprofessionalteachingsystemshouldincludethreepartsofthetheoryteaching，practiceteachingandprofessionalqualityeducationTh

6、eorycoursesarethebasisforachievinghighervocationaleducationandtraining，andpracticeteachingisthekeyofachievinghighervocationaleducationandcultivatingtechniquesappliedtalentsProfessionalqualityofteachingwillhelpimprovetheo

7、verallqualityofstudentsandoverallhealthdevelopmentTheauthorregardsSichuanTianyiCollegeastheresearchobjecttohaveaindepthanalysisofmarketingeducationsystemT】[1ispaperisdividedintofourparts：thefirstpartisaboutthebriefintrod

8、uctionoftheproblemsinthenationalvocationalcollegemarketingteachingsystemandanalysisofexistingproblemsandcauses；Thesecondpartistheanalysisofhowtobuildaprofessionalteachingsystemofmarketing，focusingonanalysisofhowtocreatea