央視體育頻道官方微博對(duì)CBA聯(lián)賽的報(bào)道現(xiàn)狀和特征研究.pdf

1、央視體育頻道官方微博對(duì) CBA 聯(lián)賽的報(bào)道現(xiàn)狀和特征研究 央視體育頻道官方微博對(duì) CBA 聯(lián)賽的報(bào)道現(xiàn)狀和特征研究 Abstract With the advent of the information age, the continuous development of network technology, new media has become an important tool for the dissemination of

2、 information, become effective medium for news dissemination essential. The new media micro-blog in the sports news in the use for basic starting point, to Central TV sports channel, the official micro-blog reported on t

3、he China Basketball Association (CBA) as a typical case, using the method of literature, questionnaire survey method, comparative analysis, mathematical statistics and other research methods, of CCTV sports channel, the

4、official micro-blog of CBA reports present situation and characteristics of propagation characteristics of comprehensive and systematic analysis and research. Through the research, the Analysis, a better summary of the C

5、CTV sports channel official micro-blog CBA reports on the way, the status quo, characteristics and advantages and disadvantages for micro-blog and other new media to better serve sports news to provide feasible suggestio

6、ns.Several conclusions drawn from this study are summarized as follows: 1, CCTV sports channel official micro-blog well satisfy the masses of micro-blog users demands for the CBA league news, for the majority of CBA audi

7、ence to provide more real-time, comprehensive, interactive and depth of Chinese news information. 2, CCTV sports channel, the official micro-blog of coverage of the CBA league has realized the CBA league to watch, intera

8、ction, the trinity of sports news dissemination effect, at the same time provides more about CBA tournament for depth to report the news. 3, CCTV sports channel, the official micro-blog of CBA league of CCTV sports chann

9、el officer reported total 4.8% of the total amount of micro-blog, see big growth in number of reports on each year. Coverage is given priority to with original micro-blog. Report form is given priority to with graphic co

10、mbination form, pure text, video, music and other forms is complementary. 4, CCTV sports channel, the official micro-blog of coverage of the CBA league influence is still relatively low, because of the competition within