新媒體環(huán)境下電子產(chǎn)品品牌營(yíng)銷策略研究.pdf

1、分類號(hào)UDC密級(jí)公開(kāi)暑哦≯產(chǎn)哮碩士研究生學(xué)位論文新媒體環(huán)境下電子產(chǎn)品品牌營(yíng)銷策略研究申請(qǐng)人：學(xué)號(hào)：培養(yǎng)單位：學(xué)科專業(yè)：研究方向：指導(dǎo)教師：完成日期：祁嘉媛2131464經(jīng)濟(jì)與工商管理學(xué)院企業(yè)管理市場(chǎng)營(yíng)銷學(xué)由莉穎2016年3月28曰黑龍江大學(xué)碩士學(xué)位論文AbstractInthenewmediaenvironmentthechangeofinformationtechnologycanevencalculationforweeksElec

2、tronicproductmarketasaspecialproductmarket，itcanbethethermometeroftimeandtechnologyThisstudyadoptsliteratureresearchmethodandqualitativeresearchmethodtoresearchthenewmediaenvironmentelectronicsbrandmarketingstrategyThiss

3、tudyanalyzesandsummarizestheconceptofnewmedia，4VtheorybrandmarketingtheorythetheoryofintegratedmarketingandH5technologyThendetailedinterpretstheoperationmechanismofwechatpublicplatform，whichisthemostpopularchannelsinthen

4、ewmediaenvironmentConsumerschangefromoriginalpassiverecipientstoactivesearchersandevensecondarydisseminators，corporatebrandpromotionchannelsareincreasinglydiverseInthenewmediaenvironmentIntemetusersisincreasing，especiall

5、ymobilephoneusers，whichmakeselectronicscompaniescometoanunprecedentedopportunitytopromotetheirbrands，butatthesametimewiththecharacteristicofashortperiod，theelectronicscompanieshavetofaceuptochallengesThispaperanalyzesthe

6、outstandingeventsofsuccessfulelectronicscompaniespromotedtheirbrands，conductingin—depthinterpretationoftheirlessonsandfindingouttheexistingproblemsFinallysuggestionswillbegavefortheaboveproblemsKeywords：newmedia；electron