中國(guó)通信市場(chǎng)中移動(dòng)與聯(lián)通的用戶競(jìng)爭(zhēng).pdf

1、廈門大學(xué)碩士學(xué)位論文中國(guó)通信市場(chǎng)中移動(dòng)與聯(lián)通的用戶競(jìng)爭(zhēng)姓名：陳劼申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：統(tǒng)計(jì)學(xué)指導(dǎo)教師：高鴻楨20060701ABSTRACTThemajorpurposeofthispaperistoanalyzesthesimplegamemoldbehindthecomplexmarketstrategyandbrandstrategyinChinesemobilecommunication。marketBecausemostof

2、marketstrategiesarebaseontheconsumptionmoldofsubscribes，myanalyzeisbaseontheincomeandcostwhichcomeoutwiththeemployofmobilecommunicationserviceIntheviewpointofthispaperthetotalcostofsubscribeiscomposeofcommunicationfeeand

3、costofventure，andthecostofventurelieontheoccupationandtheincomeofsubscribeAsubscribecandecreasetheCOStofventurebychosethegoodserviceOntheotherhand，itmeanmorecommunicationfeeOntheothersidetheoperatorwithoutbestservicequal

4、itycancompensatesubscribesforthencostofventurebydecreasetheconmlmficationfee，Aconceptnamed‘CostofCommunicationFailure’isbroughtouttoanalyzesthecostofventureinmobilecommunicationserviceUsuallythe‘highlevelsubscribe’haveto

5、facethehigherthenthe‘lowlevelsubscribe’Andasubscribecanreducethe’Costofcommunicationfailure’bychoseabetterqualitycommunicationserviceIbuilttheseparategamemoldforhighlevelmarketandlowlevelmarketbaseonthedifferentsensitivi

6、tyof‘CostofCommunicationFailure’Inthepointviewofthispaper，inhighlevelmarket，subscribesareverysensitivetothe“CostofCommunicationFailure’ThemathstructureofHotelingMoldissuitabletoexplainthegamemoldofhighlevelmarketcompetit

7、ionInlowlevelmarketsubscribesarenotsensitivetothe‘CostofCommunicationFailure’，theymadetheirchoiceofmobilecommunicationservicebaseonthepriceonlySo，it’sthe‘Bertrandcompetitionmold’Aboutthe‘groupsubscribe’serviceIbringontac

8、onceptof‘Intragroupadd—onincome’ThiskindofincomenlovethebalanceofcompetitioninthesubscribegroupandmadesubscribeintenttomakethesamechoiceasthegroupmadeWecanapplytheconceptof‘intragroupadd—onincome’tothewholemarketInthispa

9、perIinferthathighersubscribenumberofacompanyhigher‘intragroupadd—onincome’forthesubscribeofthecompanyInthispaperIdidn’tpresentaclearmathmoldtoexplainwhythepricecanstateinahighlevelinthecompetitionbetweenChinaMobileandChi