媒介融合背景下網(wǎng)絡(luò)自制劇的發(fā)展研究.pdf

1、新疆大學(xué)碩士學(xué)位論文1專業(yè)學(xué)位碩士研究生學(xué)位論文新 疆 大 學(xué)論文題目 論文題目(中文 中文)：媒介融合背景下網(wǎng)絡(luò)自制劇的發(fā)展研究 媒介融合背景下網(wǎng)絡(luò)自制劇的發(fā)展研究論文題目 論文題目(外文 外文)：Research Research on on the the Development Development of ofNetwork Network Homemade Homemade drama drama in in the the

2、 Context Context of ofMedia Media Convergence Convergence研究生姓名：高龍女 研究生姓名：高龍女學(xué) 位 類 別：專業(yè)學(xué)位 別：專業(yè)學(xué)位專 業(yè) 名 稱：新聞與傳播 稱：新聞與傳播導(dǎo)師姓名職稱：羅憶 導(dǎo)師姓名職稱：羅憶 教授 教授論文答辯日期 年 月 日學(xué)位授予日期 年 月 日新疆大學(xué)碩士學(xué)位論文3AbstractWith the continuous development of t

3、he Internet and the rapid increase in the number ofInternet users, online video services has gradually become the focus of the development ofmajor video sites, but with the purchase of drama prices continue to improve, t

4、he videomarket is increasingly fierce competition. In response to copyright pressure, intensecompetition in the industry and promote the video industry's own industry, the development ofquality, the major video sites

5、 have begun to introduce homemade content, in the fiercecompetition in the industry to seek development. In this environment, the network homemadedrama came into being and become a new art form. It not only has the chara

6、cteristics oftraditional film and television drama, but also with the characteristics of the Internet media, sono doubt become the current Internet platform much Internet users welcome the new favorite.In recent years, u

7、nder the continuous exploration of video sites, network homemade dramadeveloped rapidly and began to mature, especially in 2016 to 2017, the network homemadedrama in terms of yield and quality have a greater leap.In the

8、continuous exploration of the video site, the network homemade drama graduallyout of the early development of low-cost, low-input shoddy situation, began to specialization,quality of the direction of development, and gra

9、dually formed its own characteristics anddevelopment model. With the continuous development of media integration, networkhomemade drama video industry has become an important part of the chain, with goodprospects for dev

10、elopment. This paper focuses on the development of network homemadedrama system, industrial development and social identity from the background of mediaintegration, and explores the development, production, promotion and

11、 broadcasting ofnetwork self-made drama for the development of network homemade media integration andthe problems encountered out and marketing of five aspects of the media convergence trend.The author puts forward the d

12、evelopment trend of network homemade drama in the context ofmedia integration, and the significance lies in combing the development of networkhomemade drama and the process of media integration from the background of med