甘肅省城市居民體育消費(fèi)現(xiàn)狀的調(diào)查與研究.pdf

1、1132012密級(jí)——一黟』侖殺予玨史學(xué)碩士學(xué)位論文甘肅省城市居民體育消費(fèi)現(xiàn)狀的調(diào)查與研究熊勃導(dǎo)師姓名職稱：魏魚光塾援專業(yè)名稱：堡直厶塞社會(huì)堂研究方向：簽亙?nèi)贡ゅ收撐拇疝q日期：2QQ2璽魚目學(xué)位授予日期：2魚Q2生魚目答辯委員會(huì)主席評(píng)閱人二oo七年四月AbstractConsumptionisasocialactivitiesandasaJoinpointforeconomicliving，culturelivingandsocial

2、livingConsumptionisconvenientfortheexchangeandcommunicationoftheeconomicfieldanddailylife，anditisalsoasafieldthatcombinedbycapitalanddailylifepracticeThus，consumptioncontainstheeconomicandmarketingmeaning，andthesametime，

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4、consumerspursuesthemaximumoftheindividualavailineconomicsignification，andmoreoveritisaprocessfortheconsumerconstructing“meaning’，distinguishinginterest，sortingcultureandreproducingsocialrelationSportsconsumptionisanimpor

5、tantcontentofsportsenterpriseEssentiallyitisaconsumptionofsatisfyingthepeople’SdemandsofenjoyanddevelopmentBecauseofpeople’SinfinitedemandsofhealthandlivingqualitythedemandsofsportsconsumptionareinfiniteTheseyears，sportc

6、onsumptionisbecomingthenewconsumptionfocusinthelargeandmiddlescalecityandsomerichruralareaSportconsumptionisaserviceconsumptionwhichadaptstotheresidentsconsumptioncontracturechangingruleofourcountryandhasincreasingpotent

7、ial，soitslastingactivityisinevitableandcannotreverseinthenewcenturyThispaperuseStheGansuProvincecitizensastheresearchobject，adoptsliteraturedatummethod，questionnairesurveymethod，expertdiscussmethod，mathematicalstatistics