論現(xiàn)代櫥窗展示設(shè)計(jì)中的意境營造——以服飾櫥窗設(shè)計(jì)為例.pdf

1、河北大學(xué)碩士學(xué)位論文論現(xiàn)代櫥窗展示設(shè)計(jì)中的意境營造——以服飾櫥窗設(shè)計(jì)為例姓名：周瑩申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：馬麗霞20080501AbstractAbstractThedisplaywindowisamessengerwhichtransmitstheinformationinthemodembusinessenvironmentDisplaywindowexhibitscommodity’Sperformance，t

2、hecharacteristicandtheenterpriseculture，stimulatesconsumerspurchasedesireandfacilitatesfinalpurchasebehaviorThekeypointistheatmosphereinthedisplaywindowThedesignercarriesoncreativedesigninthelimiteddisplaywindowspacebyUS

3、eilluminationdesign，thecolordesign，themodelingdesignandSOonItisaccordingtocommodity’Stheindividualityandthecharacteristic，enterprise’Scultureandthemanagementideatobuildstheatmosphereinthedisplaywindowwhichcaterstothecons

4、umerpsychologydemandintheidealconditionThisthesishasthreechapter：thefirstchapteristheintroductionItisthatmainlydiscussesonmeaningofthetopicsandtheresearch，andthecurrentsituationaboutthedisplaywindowathomeandabroad，andsom

5、eexamplesarethebasisforthetheoryThesecondchapterofthesisstudyontherelationshipbetweenthemodembusinessenvironmentanddesignofdisplaywindowatmosphereItisthatincludethefollowingthreeelements：firstlythepresentsituationofmodem

6、businessenvironmentSecondlyfundamentalresearchaboutdisplaywindowandrelationship。withmodembusinessenvironmentanddisplaywindowThirdlythetheorywhichhasacloserelationshipwiththerootoftheoretical，thedevelopmentofmodemartdesig

7、nAlso，creatingatmosphereisthecentercontentThekeyofnlirdchapter：buildingatmosphereinthedisplaywindowThatis，howmakethedesignelementsasthematerialcarrier(“ThingAtmosphere”)，undertheconsumerofthespiritofdemand(”AffectionAtmo

8、sphere”)，creatingacertaindisplaywindowidealcondition(”Atmosphere”)AndtaketheclothingdisplaywindowasexamplesforthecombinationindepthanalysisaboutatmosphereOntheonehand，thethesisanalyzesconceptionofcreatingadisplaywindowde