10567.新媒體環(huán)境下廣播媒體發(fā)展機遇及對策研究

1、分類號注1：密級注2：公開UDC注3：學號注4：z1208303碩士學位論文新媒體環(huán)境下廣播媒體發(fā)展機遇及對策新媒體環(huán)境下廣播媒體發(fā)展機遇及對策研究研究研究生姓名：林濤導師姓名：陳利群陳利群教授教授申請學位級別碩士碩士學科專業(yè)名稱藝術設計藝術設計論文提交日期20152015年4月論文答辯日期20152015年5月2222日學位授予單位南京藝術學院南京藝術學院學位授予日期20152015年6月答辯委員會主席莊曜莊曜評閱人2015年5月7日

2、IIIAbstractWiththecontinuousdevelopmentofcomputerIntertechnologydigitalmediatechnologyisnowaffectingallstsofprofessionsinarapidspeed.Massmediaasoneofthemostactivefefrontprofessionsisimpactedaffectedbynewtechnologyinevita

3、bly.，thuscausedaseriesofcontinuouschangeoftheentiremediaenvironment.“Printmediaisdead“thisthesishasbeennolongerasensationalgimmick.Thedyingsituationofprintmediathetrendofcontinuouspressofmeidialeadtothemostinterestingpoi

4、ntoffirstphaseofnewmedia~sera.Afterthetimesofprintmediathegapofmediaoftelevisionmediafcesthetraditionalmediatothecrossroadofchangingbreakthroughmakingchangesbecomethemainconceptoftraditionalmediaatcrenttimes.Speakingwith

5、outanyexaggeratethinkinghowtoadapttosomanyfeaturescombinethemtoourownfeatureswillcontrolthedirectiontherisefalloftraditionalmediaatthenewera.DuringthistimealthoughmanypeoplemakeTVmediaasthelastinsistingoftraditionalmedia

6、afteralllookatthethreetraditionalmediathebroadcastmediawhosestateisstillflatwillbenotstrongenoughtofihtagainstthecomingimpacttheauthisalwaysthinkingthatbecauseoftheiracteristicstechnicalrequirementstheweakestbroadcastmed

7、iawillgrabtheearlychancewhenitfacestheimpactofdigitalmeditechnologytheenvironmentofnewmedia.itwillevenhaveit~schanceofdevelopmentbyusingthepromotionofdigitaltechnologythechangingofentireenvironmentofmedia.Thisarticletrie

8、stoanalysethepossibleimpactitwillfacetheusingofadvantageofdevelopmentfrommanyfieldssuchastechnologyhumanitiestheenvironmentofmediasoonaimingtodiscovertherelevanttheytheactualpossibilityofthedevelopmentofbroadcastmedia.Ke