4526.財(cái)經(jīng)脫口秀節(jié)目吳曉波頻道品牌傳播研究

1、專(zhuān)業(yè)學(xué)位碩士研究生學(xué)位論文新疆大學(xué)論文題目論文題目(中文中文)：財(cái)經(jīng)脫口秀節(jié)目《吳曉波頻道》品牌傳播研究財(cái)經(jīng)脫口秀節(jié)目《吳曉波頻道》品牌傳播研究論文題目論文題目(外文外文)：ResearchonBrCommunicationinWuXiaoboChannelaFinancialTalkShow研究生姓名：汪建君名：汪建君學(xué)位類(lèi)別：別：專(zhuān)業(yè)學(xué)位專(zhuān)業(yè)學(xué)位專(zhuān)業(yè)名稱(chēng)：新聞與傳播稱(chēng)：新聞與傳播導(dǎo)師姓名導(dǎo)師姓名、職稱(chēng)：金玉萍職稱(chēng)：金玉萍教授教授論文

2、答辯日期2016年5月23日學(xué)位授予日期年月日IIAbstractinrecentyears，theonlinetalkshowshavedevelopedrapidly.fromtheearlistDapeng`stalkshowwhichproducedbysohutothesubsequenttalkshowsfexamplexiaoshuothethoughtmadeinLuowhichareproducedbyyoukutot

3、helatestTheIdealproducedbyTudou.TheseonlinetalkshowssupplyapersonalizedconvenientserviceftheaudienceintermsofcontentChannelswhichsatisfyamountsofdemsbecomeahottypeofprogram.MeanwhilewiththedevelopmentofChineseeconomypeop

4、le’sviewofwealthhaschangedtheirconcernneedsfeconomicinfmationhavebecomememeurgentfinancialprogramshavegainedincreasingpopularity.ThefiercecompetitionamongtheonlinetalkshowhaspromotedtheprogramsoffinanceeconomicsofwhichWu

5、XiaoboChannelisatypicalone.OnMay82014WuXiaoboChannelwaslaunchedontheplatfmofIqiyiannounceditswechatpublicaccount.Nowithasdevelopedintoabrprograminwhichthevideohitshavereachedaboutonemillionwithover12millionwechatfans.Thi

6、spaperonthebasisofthewritingframewkofProfessLuoZiming“brcommunicationresearch“analyzestheoperationofbrcommunicationofthefirstdomesticfinancialtalkshow“WuXiaobochannel”insuchbackgroundfromthefourdimensionswhichareplanning

7、researchofbrcommunicationmediaresearchofbrcommunicationvalueresearchofbrcommunicationdevelopmentresearchofbrcommunicationthendrawaconclusion:underthenewmediaecologytheaudiencecirclehasbecomeatrendofsubdivision.Accuratepo

8、sitioningprofessionalproductionprovidinghighqualitycontentarethepremisetobuildbrprogramgraspingthetechnicalrequirementsopeningupchannelsconstructingallroundplatfmarealsothenecessaryrequirementofbrcommunication.KeyWds:Fin