中小型服裝企業(yè)網絡營銷對策研究.pdf

1、天津工業(yè)大學碩士學位論文中小型服裝企業(yè)網絡營銷對策研究姓名：李北雁申請學位級別：碩士專業(yè)：服裝設計與工程指導教師：周建軍20090101ABSTRACTScale，funding，andmanagementofsmallandmiddlesizeclothingbusinessarerelativelylimitedSalesontheImemetwillgivethesebusinessesanewprospectUsingInter

2、acttogainmarketsharetocreateanewsale’SchannelandtocompetewithlargebusinessesarebecomingthenewstrategicdevelopmentgoalsofsmallandmiddlesizeclothingbusinessBasedonaboveideas，thisarticlestudies，analyzes，explores，anddemonstr

3、atesasetofInternetsalemodelsthatfiresuitableforsmallandmiddlesizeclothingbusinesstosurviveandexpandintheinformationageThemainpointsofthearticleinclude：1TheconceptofImemetsalemodel：AnalyzesChinaIntemet’Sgrowingindetailand

4、focusesondepictingfeasibilityandnecessariesofInternetsaleanditsimpacttotraditionalsale2Studyofsmallandmiddlesizeclothingbusiness：AnalyzesthestatesofclothingsalesandIntemetsalesindetail，referstoforeigncountryIntemetsale’S

5、developmentofclothingbusiness，looksintothenewtrendofourdomesticclothingsale’Schanges，explicatestheimportanceofclothingsalesontheIntemet，especiallyforsmallandmiddlesizeclothingbusiness3StudyofIntemetsale’Sdevelopmentofsma

6、llandmiddlesizeclothingbusiness：ThissectioniScomposedoftwoparts：EvaluatescertainaspectstowhichIntemetsalespositivelyinfluencesmallandmiddlesizeclothingbusinessanddissectsmainproblemsthatimpactandrestrictInternetsale’Sdev

7、elopmentforsmallandmiddlesizebusiness4StudyofInteractsale’Stacticsforsmallandmiddlesizeclothingbusinesses：ProposesmanyappropriatesolutionsfocusingonmainproblemsimpactingandrestrictingtheInteractsale’Sdevelopmentofclothin

8、gbusiness，whichincludes：combinevarietyofsellingways，accuratelydescribestylesandtechnologies，specializeddescriptionofqualitystandard，utilizingIntemetsale4Cstrategytoimprovebusinessbenefits，customerservice，security，andsetI

9、ntemetsale’Ssystemandtacticsforbusiness5Applyingsystemofwebsitevirtualfittingroomforsmallandmiddlesizeclothingbusiness：InadditiontotheoreticallyproposemanyappropriatesolutionsrelevanttoInteractsale’Sproblemsofsmallandmid

10、dlesizeclothingbusiness，speciallydesignandbuildatwodimensionapplyingsystemofImemetfittingroomtesolvetheproblemofvirtualfittingThissectionintroducesthissystemindetail；itincludesthesystemsummarysysteminterfacedesign，andkey

11、components，etcThepurposeofthisarticleiStoseekappropriatesolutionsforsmallandmiddlesizeclothingbusiness，toperfectsalesandmanagementofclothingbusiness，tobuildupcorecapabilityofbusinesscompetitioneventuallytoprovidevaluable