網(wǎng)站的信息架構(gòu)理論【外文翻譯】

1、<p><b>　　外文翻譯</b></p><p>　　The Information Architecture for Website Design</p><p>　　Material Source：Springer link Author: Peter Morville</p><p>

2、　　Information Architecture is: "First: individual who organizes the patterns inherent in data, making the complex clear; Second: a person who creates the structure or map of information which allows others to find t

3、heir personal paths to knowledge."</p><p>　　This is the definition by Richard Saul Wurman who was first person coined the term. Wurman views architecture as the science and art of creating an "inst

4、ruction for</p><p>　　Organized space." It involves the design of organization, labeling, navigation, and search systems to help people find and manage information more successfully.</p><p>

5、　　Information architecture is the term used to describe the structure of a system, i.e. the way information is grouped, the navigation methods and terminology used within the system. Originally, the theory is applied in

6、the architecture of text information. Due to the rapid rise of the Internet, network information has been growing explosively. When people face massive information, they also have difficulties on how to choose and get ef

7、fective information. At this point, information architecture e</p><p>　　Following parts:</p><p>　　(1) Organization system. Divide information in different categories and based on the characteris

8、tics of the content, targeting customers with diversified interests. According to Wurman, there are five ways to organizing information: Location (organize information on the characteristics of location), Alphabet(organi

9、ze information according to their alphabetical order), Timeline( organize information chronologically). Category (organize information by different categories) and Hierarchy (organize </p><p>　　(2) Labeling

10、system. Create a unified labeling program for each specific group of contents of information.</p><p>　　(3) Navigation system. Set up the web browser to help users map out the information the need.</p>

11、<p>　　(4) Search system. Help people develop retrieval expression matching related documents to meet users' information requirements. The goal of information architecture is to achieve the best searching result

12、s through web construction. IA is characterized by its practice; not by its research. In the following part of the paper we are going to apply the theory to analyze two Ecommerce websites in China and discuss the feature

13、 design and future improvements needed for each site.</p><p>　　The Searching Case</p><p>　　The sequence of shopping for most people is: first, decide what commodity to buy; second, set the price

14、; third, decide the quality and function of the merchandise. For online shopping the website should present the feature and function of each product Jin Niel, Huiling Hao2 235 clearly and accurately to help consumers sea

15、rch them on the net. We chose MP3 as the merchandise for searching study. Other specific product requirements are: price not higher than RMB500; Color screen with multimedia fun</p><p>　　1 (navigation bar)Ba

16、sed on the analysis, we generated the following suggestions:</p><p>　　(1) If the definition of two products is hard to distinguish, organized them into the same category, create unified retrieval formula and

17、 increase the limited indicators</p><p>　　for each good. This will avoid missing in search. For the two websites we should put MPS and MP4 into the same classification catalog, using unified logo "MPS a

18、nd MP4". Adding the keywords of commodity's description into catalog, not only volume, price, and also whether supporting video format, whether there are affiliated functions (such as photo browser, text browser

19、, etc.)</p><p>　　(2) Enhancing the sub-directories for each kind of product. In the general directory "MPS" should be one of the sub directories based on the performance of MPS (Brand, volume, etc.

20、). Sub-directory can help user narrow down the types of goods in their search. For example, when all MPS with volume bigger than IG are listed, user can also limit price selection in current search, and people can find t

21、he products satisfy both obtain conditions. The sub-directory level should be suitable JinNiel, Huil</p><p>　　(3) The list of commodities should be arranged in a user friendly way, not in random order. Rando

22、m array will make user feel that information is fragmented and lose the interest to go on. So whenever results are returned, products should be automatically put in order according to some manner such as time, price and

23、so on. For example, search results are listed with the order that prices from high to low. The arrangement will not influence the normal operation, but make the results more acceptabl</p><p>　　(5) Search eng

24、ine is a very powerful tool in the search process. But as for the theory of search system, designers should be careful when making decision on whether the website really needs a search engine [11]. There are two things n

25、eed to be thanked ahead: Dose the website have enough contents and will the search engine divert resources from more useful navigation systems? Yixun is a small website which has relatively less information. Navigation

26、and organization system are effective enough t</p><p>　　(6) Future work. The research result may be not accurate as we predicted since the research was based on two websites and the testing time is limited.

27、We need to conduct further detailed research on a more broad data collection and analysis basis.</p><p><b>　　譯文</b></p><p><b>　　網(wǎng)站的信息架構(gòu)理論</b></p><p>　　資料來源：S

28、pringer link 作者：Peter Morville</p><p>　　信息架構(gòu)是：第一：誰組織了個人固有數(shù)據(jù)模式，使復(fù)雜變得明確，二：一個人誰創(chuàng)造的結(jié)構(gòu)或 信息的方式可以使得他人可以發(fā)現(xiàn)數(shù)據(jù)內(nèi)容。這是由Richard Saul Wurman創(chuàng)造的“誰是第一人”的術(shù)語定義。Wurman認(rèn)為結(jié)構(gòu)和空間組織的科學(xué)和藝術(shù)是一樣的。它涉及到組織設(shè)計，組織標(biāo)識，

29、組織導(dǎo)航和搜索系統(tǒng)，幫助人們更成功地找到和管理信息。從信息架構(gòu)是用來描述一個系統(tǒng)的結(jié)構(gòu)來看，那么它就是 信息分組的方式，方法和導(dǎo)航中所使用的術(shù)語的系統(tǒng)。本來，這個理論只是應(yīng)用在文字信息體系結(jié)構(gòu)。 但由于因特網(wǎng)的迅速崛起，網(wǎng)絡(luò)信息每年成爆炸式的增長。當(dāng)人們面對海量信息，如何選擇和得到有效信息變得越來越難。從這一點上來說，信息架構(gòu)是必然的。在網(wǎng)絡(luò)上，信息構(gòu)架是組織一個網(wǎng)站的內(nèi)容進(jìn)行分類組合 并創(chuàng)建一個接口，以支持這些類別。它的組成以下部分：

30、 </p><p>　　（1）組織體系?；?內(nèi)容的特點和客戶的利益多元化的，在不同類別的信息之間必須存在聯(lián)系，跟據(jù)Wurman，有五種方式來組織信息：位置（信息的組織位置），字母（組織 根據(jù)自己的信息排名不分先后），時間線（組織信息 按時間順序）。類別（組織按不同類別的信息）和層次（組織信息，按照等級關(guān)系重要性）。 </p><p>　?。?）標(biāo)簽制度。為每個特定群體的統(tǒng)一標(biāo)識方案內(nèi)容的

31、信息。 </p><p>　?。?）導(dǎo)航系統(tǒng)。設(shè)置Web瀏覽器來幫助用戶繪制出信息的需要。 </p><p>　?。?）檢索系統(tǒng)。幫助人們開發(fā)相關(guān)的檢索表達(dá)式匹配文件，以滿足用戶的信息需求。通過網(wǎng)絡(luò)建設(shè)構(gòu)建信息架構(gòu)的目標(biāo)是要達(dá)到最好的搜索結(jié)果。信息構(gòu)架的特點是研究它的做法，而不研究它的理論。在本文的以下部分，我們要運用理論來分析兩個中國網(wǎng)站的電子商務(wù)信息構(gòu)架， 并討論每個站點的功能設(shè)計和今

32、后改進(jìn)。</p><p><b>　　搜索的案例：</b></p><p>　　購物的大多數(shù)人的順序是：第一，決定買什么商品；第二，確定的價格;第三，決定了商品質(zhì)量和功能。對于網(wǎng)上購物網(wǎng)站應(yīng)該目前每個產(chǎn)品的特性和功能：Jin Niel, Huiling Hao2235清晰，準(zhǔn)確地幫助消費者能夠在網(wǎng)上搜索他們。我們選擇的MP3作為搜尋與研究的商品。搜索的具體產(chǎn)品的要求是

33、：價格不高于500元；彩色屏幕和多媒體功能，體積也沒有少小于1GB。選定的網(wǎng)站是Dl方便網(wǎng)站（http://www.dl.com.cn）和義塤網(wǎng)站（http://www.icson.com）。有三種類型的戰(zhàn)略要實施信息內(nèi)容安排：導(dǎo)航布局，分類和搜索引擎的布局。我們選擇著重于布局的三種網(wǎng)站兩個研究。對于每一個搜索，我們使用相同的計算機操作系統(tǒng)，同網(wǎng)絡(luò)的速度，正是同一個人進(jìn)行搜索活動。我們還計算每個搜索用的時間，以搜索出合適的mp3產(chǎn)品的速