電子商務環(huán)境下企業(yè)國際競爭優(yōu)勢研究.pdf

1、沈陽工業(yè)大學碩士學位論文電子商務環(huán)境下企業(yè)國際競爭優(yōu)勢研究姓名：楚金華申請學位級別：碩士專業(yè)：國際貿易學指導教師：張孟才20050321沈陽了業(yè)大學碩士學位論文TheStudyOnEnterprises’InternationalCompetitiveAdvantageUriderEiectronieBusinessAbstractWiththedevelopmentofelectronicinformationtechnology，e

2、lectronicbusinessdevelopsatanextraordinaryspeed，whoseinfluenceonsocietyhasalsoexpandedfromeconomytovariousaspectsUnderthenewbusinessmodel，competitionamongenterprisesdoesn’tgetweakened，butintensifiedinsteadIfanenterprisec

3、ouldn’tobtainacompetitiveadvantage，itwouldbeeliminatedthroughcompetitionTherefore，ithasbecomethefocusforbothenterprisesandeconomistshowtohelpenterprisegetcompetitiveadvantageintheelectronicbusinessmodelWiththeprotectionp

4、eriodafterChina’sentryintoWTOexpiring，howtohelpChineseenterprisesgetcompetitionadvantageinthecruelcompetitionhasespeciallyattractedtheattentionofbothenterprisesandeconomistsThispaperisintendedtodosomeresearchofthisnewphe

5、nomenonunderthesecircumstancesValuechainhasbeenusedasanessentialtooltostudytheenterprise’scompetitiveadvantageItseffectsonthebasicandauxiliaryvalueaddingactivitieshavebeenanalyzedatfirst，thenhowithelpsenterprisestoobtain

6、competitiveadvantageisfollowedWiththisconclusion，threemethodstoenhancecompetitiveadvantagearenarrated，andtley’re：toestablishelectronicsupplychain，havevirtualvaluechainmoreperfectaswellasintegratesuitableelectronicbusines

7、smodelsofthecurrentESCandVVCWiththeseactivitiesenterprisecanobtaincompetitiveadvantageintwoforms：lOWcostanddifferentiation，asmentionedbyMichaelEPorterThismayprovidetheoreticsolutionstoenterprisesinreality，whichalsobearst

8、hepracticalmeaningofthispaperThere’remanyscholarswhostudyecommercebutthere’refewwhostudyitsimpactoncompetitiveadvantagethroughtheangleofvaluechain，therefore，thisisalsoakindofinnovationofthispapenKeywords：valuechain；compe